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Intelligent traction

Campaign
Agency Network: 
Published/Aired: 
June 2007

Description

Print advertisement created by Villarrosas, Spain for Honda, within the category: Automotive.

Caption

SH-AWD. The only intelligent traction on all wheels.

Advertising Agency: VILLARROSAS, Barcelona, Spain
Creative Directors: Oriol Villar, Fernando Codina
Copywriter: Miguel Angel Elizalde
Illustrator: Brosmind
Producer: Melanie Andrada
Account Supervisor: Albert Lopez
Advertiser's Supervisors: Roger Solergibert, Natalia Sagales
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postman's picture

This is defintely creative, but the style scares me. Besides, unlike in the sleeping one, the technology doesn't seem to have any payoff here - while the horses proceed, the "car" will still crash into the barriers.

postman
Activity Score 951
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