Curiosity Kills Complacency

Agency Network: 
February 2010

Print advertisment created by rp&, United States for Honda, within the category: Automotive.

Introducing the Acura ZDX four-door coupe concept. Introducing Next.
Acura Advance

Advertising Agency: rp&, Santa Monica, CA, USA
Creative Director: John Hage
Head of Art: Phillip Squier
EVP, CCO: David Smith
Executive Producer: Jack Epsteen

Comments (6)

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raghavendra's picture
Activity Score 232

i don't like this campaign...boring

bobby666's picture
Activity Score 1460

nothing great... so so...

sirvan's picture
Activity Score 29860

The TV spot was so sublime, but the rest of it is all over the place. In a bad way. The "?" to "!" might be a bigger idea than just one spot, but this campaign isn't it.


"I love some things, and don't love some other things."

Hibon's picture
Activity Score 3734

Why car ads look all the same?

Simple ideas are the best !

ek kanya's picture
ek kanya
Activity Score 814

the car design is copied from BMW X6

am an advertising junkie | read my flog at

xcreativity's picture
Activity Score 2374

I think it's a common ad with a common message. Not so great in my opinion.

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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