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5 stars, 3

Agency Network: 
Published/Aired: 
April 2013
Description: 

Print advertisment created by Y&R, Brazil for Honda, within the category: Automotive.

Honda motorcycles. The journey is the destination.

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Executive Creative Officer: Flavio Casarotti
Creative Directors: Rui Branquinho, Flavio Casarotti, Alexandre Vilela
Art Director: Renato Butori
Copywriter: Roberto Kilciauskas
Photographer: Getty Images

Comments (3)

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kleenex's picture
kleenex
Activity Score 50118

Three duds..

Inkwell's picture
Inkwell
Activity Score 148

I don't get the hovels in the pictures.

faissalo's picture
faissalo
Activity Score 728

It means where you stay doesn't matter. It's the road that's important

Nice init

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