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5 stars, 2

Campaign
Agency Network: 
Published/Aired: 
April 2013

Description

Print advertisement created by Y&R, Brazil for Honda, within the category: Automotive.

Caption

Honda motorcycles. The journey is the destination.

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Executive Creative Officer: Flavio Casarotti
Creative Directors: Rui Branquinho, Flavio Casarotti, Alexandre Vilela
Art Director: Renato Butori
Copywriter: Roberto Kilciauskas
Photographer: Getty Images
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talkingisfree's picture

Good concept expressed in a not so good way. There's some good idea close to this one somewhere but it is not this, this is just an illustration of the concept.

talkingisfree
Activity Score 2712
Art Director
CreativeNinja's picture

Lost in translation???

CreativeNinja
Activity Score 133
Planner
faissalo's picture

This is a scamp ! That needs a lot more thinking

faissalo
Activity Score 728
Art Director |

Nice init

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