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Published/Aired: 
August 2006
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Description

Every time you flip the page something horrible is about to happen to your house. Great way to demonstrate the importance of home insurance. Please provide translation if you read Dutch.

Advertising Agency: DDB, Amsterdam, The Netherlands
Copywriter: Marcel De Jonge
Art Director: Martin Cornelissen
Photographer: Jaap Vliegenthart
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Bram's picture

The copy says: open this flap and leave it opened while you turn over the pages

Bram
popdistortion's picture

This is the best of the lot today. Very nice execution and I like the fact that they over exaggerate at the end. Also it makes the viewer interact with the ad. They love that kind of stuff.

popdistortion
Activity Score 1592
whitewood's picture

The last page says "the things you don't want to think about are the things we're thinking about"

whitewood
MADE in the USA's picture

Oh man, going from the beautiful peaceful freshness of a rural setting to refineries and interstate highways is graphic enough for me. And poignant as well this stuff really happens!

later

MADE in the USA
Activity Score 434
Other |

<<>><<>>

ALAA's picture

Amazing... One of the best + good art direction.

ALAA
Activity Score 441
Art Director
Mtl Dave's picture

Excellent. Creative, interactive and funny.

Mtl Dave
Activity Score 274
Other
Zulu's picture

Genius.

Zulu
Activity Score 84
Creative Director |

Saving my wit for the comments

hadisyriani's picture

nice... very good art direction

hadisyriani
Activity Score 165
Art Director at Saatchi & Saatchi Beirut-Riyadh
Guest's picture

Hey look! It's another ad from Infinite Budget Land!
Wow!

Guest
whitespace's picture

Insurance companies tend to have tons of budget to begin with.

whitespace
Activity Score 1953
Creative Director
Jimbo's picture

Is that last one Godzilla?

Jimbo
leo_socra's picture

I know since i post for all i'm interested once or twice a month probably noone reads this but, if the refinerys explode you get payd by the ensurance, but if your quiet country place get sorrounded by an awfully f****up neighborhood with massive highway passing by your window and toxic wastes in the air all you can do is deal with it, there's no ensurance for that.

leo_socra
drizae's picture

Nice use of media, beautiful art direction
Godzilla was a bit weird though.

drizae
Activity Score 503
Copywriter |

Fail Harder.

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