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Foam

Agency Network: 
Published/Aired: 
April 2008
Description: 

Print advertisment created by DDB, South Africa for Holiday Tours, within the category: Transport.

Unfortunately, very affordable.

Advertising Agency: DDB South Africa
Executive Creative Director: Gareth Lessing
Art Director: Darren Borrino
Copywriter: Stuart Turner
Other Additional Advertising Agencys: Cheryl Kietzmann

Comments (11)

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Highest Rated

Barnabis's picture
Barnabis
Activity Score 28

Ha ha! Only students would truly 'get' this... which makes it spot on! Awesome campaign!

Londonpride's picture
Londonpride
Activity Score 171

i'd never get this without the others.

mrtalented's picture
mrtalented
Activity Score 2171

why foam?

funky_frogii's picture
funky_frogii
Activity Score 2538

???????????????????????????

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Wordnerd's picture
Wordnerd
Activity Score 6692

it's all about student pranks. unfortunaltely the creators where students in the late 60's

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
Activity Score 1838

'Unfortunately very affordable' a good line.

We're going to need more lube.

Barnabis's picture
Barnabis
Activity Score 28

Ha ha! Only students would truly 'get' this... which makes it spot on! Awesome campaign!

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

I got it.
I mean, it's a very funny campaign (and strategic, I might add.) But I had to spend too much time trying to figure out what was going on while looking at ALL THREE ads at the same time!! And that would never happen in real life.
The line makes complete sense, but then, you have to have gotten the visual gag and the target audience they're aiming to reach.

Like the thinking here, though...

slithers10's picture
slithers10
Activity Score 112

S&D

Maybe this for the line?(i'm an art director) >> " just because everyone can afford to go doest mean they should."

Feels like the brand has been made to look like a scumbag only airline i go on holiday to get away from people like that. mmmm not convinced.

john ler's picture
john ler
Activity Score 667

Please, keep being an art director.

john ler's picture
john ler
Activity Score 667

Please, keep being an art director.

cullers's picture
cullers
Activity Score 332

hehehe. Foam party!

"unfortunately" hehehe.

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