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washiam's picture

What?

washiam
Activity Score 443
Art Director
spiderwankmonkey's picture

killer campaign

spiderwankmonkey
Activity Score 64
Copywriter |

Jabba Shalla Ba Baby!

washiam's picture

well.....got it

washiam
Activity Score 443
Art Director
Slashh's picture

I've read all the comments on both ads and I'm still not getting these.

Slashh
Activity Score 294
Copywriter
slim's picture

Moths kill (eliminate) your clothes. So your clothes look like they've been killed. Pretty simple, I thought.

slim
Activity Score 1047
Copywriter
Shut Theory's picture

hmmm, not that simple... i thought moths killed the man inside the sweatshirt, it looks like it! maybe if they went with a shirt hanging or in a tomb it would have been more obvious

Shut Theory
Activity Score 515
Other |

regards_______________________
http://shut.elmota.com

esotericusername's picture

yeah, great. Put the shirt in a tomb. That doesn't seemed forced.

esotericusername
Activity Score 313
Art Director
Copy_Can's picture

I didn't get this campaign AT ALL until your post.

I was reading the word "eliminate" and wondering to myself "but the clothes are still... there. WHAT?"

The copy isn't strong.

Copy_Can
teenie's picture

I think the copy is extremely obvious and unoriginal, but it may have lost something in the translation. What I don't get is that it looks like the person is eliminated and the clothes, albeit worse for the wear, are still going strong. Seems like this has been executed backwards.

teenie
Activity Score 1894
Copywriter
slim's picture

where exactly do you see the clothes 'still going strong'? It's a bent visual so the headline needs to be pretty obvious. Don't think that's a bad thing in this instance.

slim
Activity Score 1047
Copywriter
teenie's picture

Yes, the clothes have a few holes in them and they're slumped over - but that's because the owner is AWOL. That doesn't make the clothes extinct at all. In fact, the clothes seem to be the only thing that's survived the moth attack.

teenie
Activity Score 1894
Copywriter
Shut Theory's picture

exactly my point

Shut Theory
Activity Score 515
Other |

regards_______________________
http://shut.elmota.com

No fixed abode's picture

Yeah this is not very good. I didn't get it until reading the posts. Did, however, like the typography

No fixed abode
Activity Score 380
Copywriter
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