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Published/Aired: 
May 2010
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Print advertisment created by McCann, Canada for Hoggie's, within the category: House, Garden.

Furniture made of wood so old you'll swear it came from a politician's head. Hoggie's has your cabinet. Hoggie's has your seat. Run for Hoggie's! It's a vote for quality.

Advertising Agency: MacLaren McCann Toronto, Canada
Creative Director: Sean Davison
Art Director: Matt Howe
Copywriter: Gary Lennox
Illustrator: Clancy Gibson / Reactor Art & Design Group
Creative Directors: Gary Lennox, Scott Couture

Comments (9)

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Anonymous Author's picture
Anonymous Author
Activity Score 1541

I disagree with the proposition 'If it was good enough for Grandma's bum it's good enough for yours.' So does my Grandfather.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

dollypoppin's picture
dollypoppin
Activity Score 1423

I like the idea but it's badly executed.

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"Nihil sub sole novum"

Guest's picture
Guest

It's 3 headlines for the price of 1.

Shawali's picture
Shawali
Activity Score 8442

Nice style. I don't really get the first line.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

Guest's picture
Guest

two headlines is odd. third line is weak. could have done so much with this.

jsptrck404's picture
jsptrck404
Activity Score 437

Why cram 3 headlines in one ad. I got the message after 1.

| think small |

Guest's picture
Guest

i see to headlines. grandmas bum line would work fine alone. no need to rationalize it.

MJStinson77's picture
MJStinson77
Activity Score 601

The art direction is tired. The lines are nice, but I agree not all are necessary in a single ad.

www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones

Dzsoi's picture
Dzsoi
Activity Score 8532

Just because you have a good copywriter you shouldn't put so many words on your ads. Weed out your thoughts and put the best ones into different ads. I can see an ad with JUST the Q-A: What' new at Hoggie's? Absolutely nothing.

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