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Woman

Campaign
Published/Aired: 
October 2007
Hochriegl Print Ad -  Woman

Also From This Campaign 2

Description

Print advertisement created by Demner Merlicek & Bergmann, Austria for Hochriegl, within the category: Alcoholic Drinks.

Advertising Agency: Demner, Merlicek & Bergmann, Vienna, Austria
Creative Director: Franz Merlicek
Art Director: Felix Broscheit
Copywriter: Monica Prelec
Photographer: Oliver Jiszda
Digital Imaging: Aron Cserveny, Mario Goldsteiner
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Bilal's picture

very nice, simple & i like the idea:)

Bilal
Activity Score 86
Creative Director |

Bilal

dekka's picture
dekka
Activity Score 18
Art Director
klaussnow's picture

post dates by ivan don't necessarily mean the ads were made public in that order. But i wonder which one did come first.

klaussnow
Activity Score 1645
Art Director |

... its already been done...

Luis Maram's picture

It doesn't matter who did it first. Foxy's are better.

Luis Maram
Activity Score 252
Marketing Director |

Luis Maram
http://blog.luismaram.com

dekka's picture

What? Foxy's are better?! Because of the same concept, the execution of those one are way better than Foxy's dude...

dekka
Activity Score 18
Art Director
carolg88's picture

yes, it is. i had to see foxy's to get the idea... the empty space on the lower part of the photography takes much more focus than the upper part, which is the most important part for the full understanding of the ad...

carolg88
Activity Score 24
INCOMUM Design & Concept / UFRJ
MJ05's picture

i don't care who was fist thinking this... but this one is muuuuuuuuuUUUUUUUUUUUUCH better than foxy's.
THIS one HAS art direction

MJ05
Activity Score 88
garnier bbdo |

MJ

adgoddess's picture

neither this or Foxy is convincing - what's the connection between man's shirt and women's breasts looking like a glass of wine and the sparkling wine? pretty loose connection IMHO.

adgoddess
Activity Score 369
jamesrothenburg's picture

These are much stronger than the ads posted a few days a go. The hand does a lot to sell the idea. Good art direction Felix.

jamesrothenburg
Activity Score 554
Art Director
monicamexico's picture

so?

monicamexico
Activity Score 830
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