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St Bernard

Campaign
Agency Network: 
Published/Aired: 
November 2011
Hobby Cat Print Ad -  St Bernard

Also From This Campaign 2

Description

Print advertisement created by McCann, Croatia for Hobby Cat, within the category: House, Garden.

Caption

For stronger cats.

Advertising Agency: McCann Erickson, Zagreb, Croatia
Creative Director: Goran Bozic
Art Directors: Goran Bozic, Emil Zelenko
Copywriter: Goran Bozic
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vote4pedro's picture

Bad photoshop. And this doesn't tell me what the product is. Though I assume it's cat food.

vote4pedro
Activity Score 4601
Copywriter
Shawali's picture

For me, a Hobby Cat is a sailing boat....

Shawali
Activity Score 8442
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

andylefty's picture

I'm not sure what that barrel is on the neck or what its referencing.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
hoozn's picture

This: http://i.imgur.com/PGG0n.jpg

Its a pretty common picture: St. Bernhards with a barrel full of hard liquor. Afaik those dogs are still part of many mountain rescue teams. Without the barrel cos the alcohol doesnt do any good to avalanche victims.

hoozn
Activity Score 353
Vienna |

who cares? ima play some tunes instead http://www.mixcloud.com/hoozn/

andylefty's picture

Cheers.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Andrej's picture

I'll admit, I chuckled. I kinda like it.

Andrej
Activity Score 656
Copywriter
Milan Solanki's picture

: (

Milan Solanki
Activity Score 994
Copywriter at Spotlight Communication
jipei's picture

works very well in france.

jipei
Activity Score 76
Copywriter
Nike Diesel's picture

The line is all wrong. Half descent idea though.

Nike Diesel
Activity Score 13630
Art Director
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