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Places, Gay

Campaign
Agency Network: 
Published/Aired: 
January 2012

Description

Print advertisement created by McCann, Finland for HIV-Foundation, within the category: Public Interest, NGO.

Advertising Agency: McCann Worldgroup, Helsinki, Finland
Art Director: Jyrki Poutanen
Copywriter: Timo Silvennoinen
Photographer: Jari Riihimäki
Additional credits: Piia Seppälä, Kim Takala
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Highest Rated

MicheleVirgilio's picture

good campaign for me.

MicheleVirgilio
Activity Score 2617
Tom Megginson's picture

Question for any LGBTQ adpeople among you:

http://osocio.org/message/mccann_helsinki_why_so_anal/

Tom Megginson
Activity Score 548
Creative Director at Acart Communications
mehmety's picture

i think there are couple of reasons why there is an anal version:

-the ratio of gay men who are diagnosed with HIV is higher than heterosexual men

-Anal sex carries higher risk of receiving infection for women or men than vaginal or oral sex (so there could be a version for women as well)

-So it obviously gets a better attraction of a gay man which helps creating a stronger awareness for the gay community

mehmety
Activity Score 6
MicheleVirgilio's picture

good campaign for me.

MicheleVirgilio
Activity Score 2617
mehmety's picture

the campaign is very cool.

mehmety
Activity Score 6
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