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Himalayas Tibet

Published/Aired: 
December 2006
 Himalayas Tibet
Caption

Santafe
Hyundai
Drive your way

Advertising Agency: The Jupiter Drawing Room, Cape Town, South Africa
Creative Director: Livio Tronchin
Art Director: Jamie Mietz
Copywriter: Khaya Dlanga
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Jet Propulsion Lab's picture

Borrowed interest, but VERY conceptual.
I think this can also be a great outdoor/transit poster as well.

Nice.

Jet Propulsion Lab
Activity Score 10679
Copywriter
drizae's picture

Nice way to reverse what could've been just another borrowed interest ad.

drizae
Activity Score 503
Copywriter |

Fail Harder.

popdistortion's picture

JDR is always good for ideas.

popdistortion
Activity Score 1592
amit sonar's picture

this camp recoil safare ads but nice

amit sonar
Activity Score 12
Creative Director
Justin's picture

This is awesome.

Well done guys, great idea, great illustration, great art direction.

Justin
Activity Score 176
Art Director
LSR's picture

Nice, although it looks like the car is about to fall from the cliff.

LSR
Activity Score 17
Art Director
thecharles's picture

Does no one remember Waldo? Great art direction? Its Waldo.

thecharles
Activity Score 104
Graphic Designer
johann.s's picture

ok, you can drive your way ... but where is the idea?

johann.s
Activity Score 112
Art Director
ChuckNorris's picture

yeah...really, what's the idea?

ChuckNorris
Activity Score 834
Creative Director
Justin's picture

Are you kidding?

it's a great idea. the game 'Wheres Wally?' Remmember? The point was to find Wally. With this car the game gets even harder.

Get it? Got it! good.

Justin
Activity Score 176
Art Director
Skor's picture

I totally dont get it..

Ok.. Car, Waldo with a camera, nice illustration...

and??

Skor
Activity Score 208
Copywriter
the_ashlands's picture

i cant believe some of you people....how can you not get this??

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

Danie Craine's picture

You guys don't this ad? Maybe advertising is not for you.

Danie Craine
Activity Score 2
Copywriter
Skor's picture

please enlighten..

Skor
Activity Score 208
Copywriter
the_ashlands's picture

ok, have you ever looked thru a wheres waldo book? the object is to find waldo...this is a spin-off on that idea. instead of waldo being somewhere within a mass of people he is hidden away in a remote area in the himalayas..but youd never know that if you didnt have this suv to get you there to look.

i suppose the 'drive your way' tag could have been better(then again its best not to spell out an ad)...the concept is amazing.

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

Example's picture

That is a problem you often face working on international brands...you can't just change their pay off line or adapt it for certain markets, you have to use to the best of your ability. I think this is a good attempt at bringing a rather bland positioning to life.

Example
Activity Score 99
Art Director
jusfly's picture

REALLY LIKE THIS.

jusfly
Activity Score 9
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