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Agency Network: 
Published/Aired: 
December 2007

Description

Print advertisement created by Ruf Lanz, Switzerland for Hiltl, within the category: Food.

Caption

Our new vegetarian restaurant makes even meat enthusiasts curious.

Advertising Agency: Ruf Lanz, Zurich, Switzerland
Creative Directors: Markus Ruf, Danielle Lanz
Art Director: Lorenz Clormann
Copywriter: Nicole Glaus
Photographers: Stefan Minder, Felix Schregenberger
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Highest Rated

wasatt's picture

___why are they looking the camera, where is the plate?

wasatt
Activity Score 65
Creative Director |

___
Joaquin de Camble Guamble

everartz's picture

she shouldnt be looking at the camera.. the shot isnt saying that she was looking at a dish or something in the restaurant!
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

Jon-Paul Mountford's picture

it took me ages to realise they were supposed to be making pig nose's.
I just thought they were pressing the glass in that "ooh that looks tasty" way.

Don't think the idea really comes across as it was intended.
tho the styling and casting works really well, maybee should have been cows and some other animals as well.

www.jpmountford.com

Jon-Paul Mountford
Activity Score 890
Photographer |

www.jpmountford.com

panasit's picture

I didn't get the pig's nose either, but even if they didn't, the copy explains all you need to know to get the ad.

Just people looking curious at us is enough to have stopping power.

panasit
Activity Score 687

-Tung
--good idea is enemy of great idea

imke's picture

Guys I had to do the same from my monitor....I felt the idea in itself is good ...but..not relevancy

"No think is impossible"
---------------------------
http://mikeyonjan.blogspot.com/

imke
Activity Score 472
wasatt's picture

___why are they looking the camera, where is the plate?

wasatt
Activity Score 65
Creative Director |

___
Joaquin de Camble Guamble

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