Agency Network: 
September 2016


Background: The vegetarian company Hiltl is very popular in Switzerland. It was founded in 1898 and is now run by the fourth generation of the Hiltl family. Hiltl includes vegetarian restaurants, vegetarian take aways, the first vegetarian butchery in Switzerland, a club, a cooking school and catering.

Print advertisement created by Ruf Lanz, Switzerland for Hiltl, within the category: Food.


Deep down we’re all vegetarians.

Advertising Agency: Ruf Lanz, Zurich, Switzerland
Creative Directors: Markus Ruf, Danielle Lanz
Art Director: Isabelle Hauser
Copywriters: Markus Ruf, Thomas Schöb
Illustrator: Laura Hofer
Account Executive: Pascal Trütsch
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kleenex's picture

Well the ad is simple, BUT deep down I want to eat some meat.

Activity Score 51126
Web Designer/Developer
Ral's picture

I think the art and copy are nice. The idea, though... maybe I'm missing the appeal of the message to vegetarians.

Activity Score 87
Copywriter at Newsun Advertising, Guangzhou China
Julio Ruz's picture

So funny - there should be more advertising like this.

Julio Ruz
Activity Score 37
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