Smarter driver

Agency Network: 
January 2010

As part of its ongoing campaign to encourage drivers to be prepared for severe weather, the Highways Agency commissioned integrated marketing agency iris to create a series of posters for Winter 09/10 highlighting the need to plan and prepare before they hit the road. This meant encouraging drivers to keep their car well-maintained, check their route before setting off, and pack an emergency kit just in case. iris enlisted multi-disciplinary design boutique I Love Dust to provide striking illustrative typography to bring to life the simple and actionable messaging to give great standout across an outdoor and print campaign. Just as well considering the 09/10 winter has thrown up some of the most extreme driving conditions the UK has seen in many years.

Print advertisment created by Iris, United Kingdom for Highways Agency, within the category: Public Interest, NGO.

Think Ahead, Move Ahead

Advertising Agency: Iris, UK

Comments (8)

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Highest Rated

raghavendra's picture
Activity Score 232

i like it...especially the caption

silvi's picture
Activity Score 4172

This one is the best. Great graphic.

Madeinmelmac's picture
Activity Score 116

this is terrible...a 90`s ad in 2010...c'mon!

rfm399's picture
Activity Score 16

you WOULD like this ad and not the Diesel ads...

raghavendra's picture
Activity Score 232

i like it...especially the caption

premc's picture
Activity Score 917

like the 90's retro style.


beardnglasses's picture
Activity Score 25

this really isn't anything special

patUDAY's picture
Activity Score 436

Consistency of bad work. Why is it here.

UDAYpatwardhan@+91 22 98206 54722

cruzialx's picture
Activity Score 194

7/10 for the effort