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Impaired Judgment - Cyclist

Campaign
Agency Network: 
Published/Aired: 
April 2017

Description

With recreational areas mushrooming fast and within easy accessibility of business parks and corporate offices, the culture of drinking, even on weekdays has seen an unprecedented rise. As have accidents, under the influence of alcohol. Realizing the gravity of the situation, Hero came up with a communication, compelling people to think twice before they drink and drive. A simple insight was employed - ‘alcohol impairs one's judgement’. The same was brought alive by a series of posters that show people physically twisted in a manner that one can’t tell in which direction they’re headed. Thus, challenging the complacency in people by urging them to think about the potential repercussions of their overconfidence.

Print advertisement created by JWT, India for Hero Motocorp, within the category: Automotive.

Caption

ALCOHOL IMPAIRS YOUR JUDGEMENT. Don't drink and drive.

Advertising Agency: JWT, Gurgaon, India
Chief Creative Officer: Senthil Kumar
National Creative Director: Sambit Mohanty
Executive Creative Director / Senior Vice President: Amit Shankar
Creative Director / Art Director: Deepak Malhotra
Copywriter: Swati Tyagi
Photographer: Hormis Antony Tharakan
Production: Tript Dhawan
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Highest Rated

Martlaw's picture

Let me come and be going

Martlaw
Activity Score 52
Martlaw's picture

Let me come and be going

Martlaw
Activity Score 52
halaby87's picture

what where

halaby87
Activity Score 10248
kleenex's picture

I pass.

kleenex
Activity Score 51126
Web Designer/Developer
singh.jagjit's picture

Only this one works out of the three. Rest do not.

singh.jagjit
Activity Score 2
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