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Short story, 2

Campaign
Agency Network: 
Published/Aired: 
March 2007

Description

Print advertisement created by Jung von Matt, Germany for Herbert Utz Verlag, within the category: Media.

Caption

The woman, the bath tub and the hair dryer
By Roger Dillinger
We are looking for the best short story. www.shortstory-comptetition.de

Advertising Agency: Jung von Matt, Hamburg, Germany
Executive Creative Director: Wolf Heumann
Creative Director: Ove Gley
Copywriter: Henning Patzner
Art Director: Matthias Schoelzig
Photographer: Jan Steinhilber
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picturejockey's picture
picturejockey
Activity Score 658
Creative Director at RK Swamy BBDO |

http://www.picturejockey.com
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justpassingby's picture

Hamburg in English?

justpassingby
Activity Score 1368
Other
copywriter.txt's picture

English is the global languange since the WWII if you don't you know.

copywriter.txt
Activity Score 828
Copywriter
justpassingby's picture

"if you dont you know" Mmmmm

justpassingby
Activity Score 1368
Other
copywriter.txt's picture

Forgive me father for i have sinned.

copywriter.txt
Activity Score 828
Copywriter
Corona Raymaker's picture

...But with your help, I know, the devil won't win.

Ah, JvM again...
Yeah well, still one of the worst agencies in the world.

And this one in particular. First I thought it was supposed to be an ad for cars that's just trying to be alternative by not showing cars.

Corona Raymaker
Activity Score 549
Copywriter |

Vive La Aducation!

addyhoch10's picture

come on guys, agencies translate their non english ads for the juries.
how many jung von matt ads does it take to get it hammered in your heads?

addyhoch10
Activity Score 2592
Art Director
copywriter.txt's picture

Tell this for Mr. Wise guy above.

copywriter.txt
Activity Score 828
Copywriter
jackblack's picture

do most writers still use an archaic typewriter? i'm not convinced. however, i know it makes for a nicer image from an art direction point of view.

jackblack
Activity Score 2357
Art Director
brandsurgeon's picture

Oh, please... what were you expecting? An iMac monitor screen???

Beautiful visuals, mate.

BrandSurgeon

brandsurgeon
Activity Score 693
Copywriter |

Most times, worst enemies used to be best friends...

purplesimon's picture

I use an 'archaic' typewriter or a pen and pad for all my writing that isn't work. I know a lot of authors that do that. It feels like art.

It also gets the idea across much better than a computer screen ever could.

purplesimon
Activity Score 473
Copywriter at Euro RSCG
ellehcimeo's picture

there is a delightful layer that is added when you use a typewriter, a more tactile relationship with the words. you have to be more patient and attentive to what you are putting down. i know writers, novelists, who will only work on a typewriter. not for fear of technology, but for love of the attention you have to pay to your words. there is no delete button.

ellehcimeo
Activity Score 3376
Art Director
addyhoch10's picture

absolutely great stuff

addyhoch10
Activity Score 2592
Art Director
philippertl's picture

Very nice! Both art direction and idea

philippertl
Activity Score 656
Graphic Designer |

Please vote for us! http://www.thefwa.com/submissions/ertl-design

Atilla's picture

iam by Atilla :) short story it is :)

Atilla
Activity Score 14
Other
Jonra's picture

Brilliant. Way to let the headline's run the show on these.

Jonra
Activity Score 43
Creative Director
delithekid's picture

good works.
but all of the short stories are about death.
i wonder why.

*
"simple is the best."

delithekid
Activity Score 54
Copywriter |

simple is the best.

alausa's picture

Short and snappy tales of death.

alausa
Activity Score 1420
Creative Director at Noah's Ark
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