Short story, 2

Agency Network: 
March 2007

Print advertisment created by Jung von Matt, Germany for Herbert Utz Verlag, within the category: Media.

The woman, the bath tub and the hair dryer
By Roger Dillinger
We are looking for the best short story.

Advertising Agency: Jung von Matt, Hamburg, Germany
Executive Creative Director: Wolf Heumann
Creative Director: Ove Gley
Copywriter: Henning Patzner
Art Director: Matthias Schoelzig
Photographer: Jan Steinhilber

Comments (18)

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picturejockey's picture
Activity Score 658
justpassingby's picture
Activity Score 1368

Hamburg in English?

copywriter.txt's picture
Activity Score 828

English is the global languange since the WWII if you don't you know.

justpassingby's picture
Activity Score 1368

"if you dont you know" Mmmmm

copywriter.txt's picture
Activity Score 828

Forgive me father for i have sinned.

Corona Raymaker's picture
Corona Raymaker
Activity Score 549

...But with your help, I know, the devil won't win.

Ah, JvM again...
Yeah well, still one of the worst agencies in the world.

And this one in particular. First I thought it was supposed to be an ad for cars that's just trying to be alternative by not showing cars.

addyhoch10's picture
Activity Score 2592

come on guys, agencies translate their non english ads for the juries.
how many jung von matt ads does it take to get it hammered in your heads?

copywriter.txt's picture
Activity Score 828

Tell this for Mr. Wise guy above.

jackblack's picture
Activity Score 2357

do most writers still use an archaic typewriter? i'm not convinced. however, i know it makes for a nicer image from an art direction point of view.

brandsurgeon's picture
Activity Score 693

Oh, please... what were you expecting? An iMac monitor screen???

Beautiful visuals, mate.


Most times, worst enemies used to be best friends...

purplesimon's picture
Activity Score 473

I use an 'archaic' typewriter or a pen and pad for all my writing that isn't work. I know a lot of authors that do that. It feels like art.

It also gets the idea across much better than a computer screen ever could.

ellehcimeo's picture
Activity Score 3376

there is a delightful layer that is added when you use a typewriter, a more tactile relationship with the words. you have to be more patient and attentive to what you are putting down. i know writers, novelists, who will only work on a typewriter. not for fear of technology, but for love of the attention you have to pay to your words. there is no delete button.

addyhoch10's picture
Activity Score 2592

absolutely great stuff

philippertl's picture
Activity Score 656

Very nice! Both art direction and idea

Atilla's picture
Activity Score 14

iam by Atilla :) short story it is :)

Jonra's picture
Activity Score 43

Brilliant. Way to let the headline's run the show on these.

delithekid's picture
Activity Score 54

good works.
but all of the short stories are about death.
i wonder why.

"simple is the best."

alausa's picture
Activity Score 1420

Short and snappy tales of death.