Wild Rabbit

Agency Network: 
April 2012

Print advertisment created by Droga5, United States for Hennessy, within the category: Alcoholic Drinks.

Advertising Agency: Droga5, NY, USA
Creative Chairman: David Droga
Executive Creative Directors: Ted Royer, Nik Studzinski
Creative Directors: Maja Fernqvist, Joakim Saul
Copywriter: Feliks Richter
Art Director: Alexander Nowak
Head Of Integrated Production: Sally-ann Dale
Executive Producer: Ben Davies
Associate Producer: Sarah Frances Hartley
Head Of Strategy: Jonny Bauer
Account Director: Steven Panariello

Comments (7)

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vote4pedro's picture
Activity Score 4601

These start to take on an unintended alcoholism vibe.

KimKong's picture
Activity Score 198

I agree.

kleenex's picture
Activity Score 50548

I them all.

Fera Groove's picture
Fera Groove
Activity Score 205

Go team doing Scam ads.
But when it comes to real life advertising, damn it.
Sorry, try again.

shahidali's picture
Activity Score 4069

Awesome idea and copy but the execution killed the wild rabbit. Wonder if they tried to pull out a picasso out of it. The thin line that would have made the ad lucidly communicative is missing.


Divesh Mehta's picture
Divesh Mehta
Activity Score 78

Was it necessary to show a rabbit?

jackblack's picture
Activity Score 2357

More like a wabbit, than a rabbit.