Agency Network: 
September 2007

Print advertisment created by TBWA, India for Henkel, within the category: House, Garden.

Advertising Agency: TBWA, Mumbai, India
Art Director / Copywriter: Tulika Seth
Photographer: Biswajit
Production: Ajay Damania

Comments (25)

Log in or register to post comments

Highest Rated

bottleHeD's picture
Activity Score 90

This is downright wierd, and an obvious scam..

dynatop's picture
Activity Score 212

1. it is dangerous in India?
2. housewives always roam outdoor?

tanmay's picture
Activity Score 91


sonucoues2002's picture
Activity Score 804

nice and shine

rebelscum's picture
Activity Score 2110

Branding Bomb mirrors. I love it.



"I saw a subliminal ad executive once, but only for a second." - The Wright


I have thousands of pencils and $1.50 so I'm off to Starbucks

pankajadsoftheworld's picture
Activity Score 433

I think its done...i hv seen this before but not in india

juliongl's picture
Activity Score 26

Nice idea, but if the Guardian is keeping the shine mirror how the houseviwe can see the idea? the houseviwe cannot notice because she is driving and the mirror is close to the floor.

LordDiesel's picture
Activity Score 69

Bhaiya jab they are showing a proper execution and the brand name is well known, how can it be a scam? C'mon! Giving them a break!!!

jungle boy's picture
jungle boy
Activity Score 196

who r they targetting? the bomb squad?
super scam man...

LordDiesel's picture
Activity Score 69

But they've walked the length you see. Anyways, keep coming

Rami Qaddoumi's picture
Rami Qaddoumi
Activity Score 214

but i think this idea is special for the guard, because no body can see it except him.

puppiepoppy's picture
Activity Score 1634

it's for 'security personal turned housewife' target audience. Nice! This is so real!

Kateter's picture
Activity Score 2029

man, this is so stupid!!!!!

Have Heart's picture
Have Heart
Activity Score 922

1. The person in the car won't notice this.
2. No security service will allow this.
3. It's done in other, smarter ways (for example for shoe wax (won a Cannes Lion).

but_why's picture
Activity Score 280

Doesn't work for the audience and it's ripped off a print ad.

Tinglow's picture
Activity Score 614

Please don't waste your time commenting on this.

Totto's picture
Activity Score 685

Ha ha. this idea is certainly that idea.

Intelligent ads are the need of the hour.

tanmay's picture
Activity Score 91

It's an obvious scam LordDiesel. The Indian award season is right around the corner. Don't get me wrong, I'm okay with scams. As long as they really do have the potential of working. The scam in question is just not feasible.

ernesto p's picture
ernesto p
Activity Score 76

además de todo lo que se dijo, YA ESTÁ HECHO!!

oyunger's picture
Activity Score 26

How is this goin to be seen by housewives?

eliaen's picture
Activity Score 135

If you're doing a scam, what is acceptable to a certain degree, then make it good and fitting. Since scams are paid by the agency and almost no client restrictions apply, you should come up with something better than security guard targeted advertising. And because every work, no matter if real or scam, takes the same time to produce, use it wisely.

creativemix's picture
Activity Score 10

Target market - Housewives. Please - are they really going to get out of their cars to have a look.

sumsum's picture
Activity Score 613

just lame. the same idea already exists with plates which makes a bit more fun

MihaiColiban's picture
Activity Score 50

the purest bullshit

aby's picture
Activity Score 22

Its a copy...below is the link for the done ad...done by a agency in Thailand...

bottleHeD's picture
Activity Score 90

This is downright wierd, and an obvious scam..