Description
One of Sweden’s largest grocery chains – Hemköp – new e-commerce concept, M&C Saatchi Stockholm decided to keep things simple. As Hemköp is last of the major Swedish grocery stores to try their luck on the e-commerce scene, the campaign’s main focus was to communicate that with Hemköp, pricing and range are always the same online as offline. To illustrate the lack of difference in a quick and playful way, digital counterparts now accompanied the products featured in Hemköp’s everyday FMCG-ads.
This professional campaign titled 'Banana, Tomato' was published in Sweden in October, 2016. It was created for the brand: Hemköp, by ad agency: M&C Saatchi. This Print medium campaign is related to the Retail Services industry and contains 2 media assets. It was submitted over 7 years ago.
Credits
Advertising Agency: M&C Saatchi, Stockholm, Sweden
