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Helping hand

Published/Aired: 
March 2007
 Helping hand

Description

Instituto Reação is a NGO of a brazilian judo olympic champion, Flavio Canto. That NGO turns needy children from the slums (favelas) into athletes.

Caption

In the beginning we give these children a helping hand.
After a while we stop. We don't want to get a ippon.

Advertising Agency: Contemporanea, Rio de Janeiro, Brazil
Creative Directors: Mauro Matos, Carlos Pedrosa
Art Directors: Fabiano Pinel, Bernardo Romero
Copywriter: Daniel Japa
Illustrator: Otavio Rios
Photographer: Studio do Cais
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Highest Rated

yanglem's picture

i like the art............ nice

yanglem
Tincho's picture

I love the Art, but does everybody looking at this ad know what an ippon means?, because that could be difficult to understand for someone... and because I dont think that the target is only people that have done a martial art before.

(IPPON is a winning point in a martial art fight)

Tincho
Activity Score 1093
Art Director
fractalrene's picture

Tincho is right about this headline. The texts are good, they should have more presence. Good campaign.

fractalrene
Activity Score 1504
Copywriter
Henry Costanova's picture

VERY NICE ART DIRECTION. FRESH AND NEW. CONGRATS

Henry Costanova
mAD MAN!'s picture

Brazilians Art Directors ROCK! Cool and fresh look!

mAD MAN!
Tchuby's picture

I love these.

Tchuby
PSDoctor's picture

I actually quite like these. They're quite different. And the art direction is amazing.

PSDoctor
Puppet75's picture

Wow. Like it. A lot. Both great executions.

Puppet75
yanglem's picture

i like the art............ nice

yanglem
Bombastic's picture

Very nice copy indeed. Awesome visuals.

Bombastic
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