The shadow

Agency Network: 
June 2011 Print Ad -  The shadow


Print advertisement created by Mercury 360, Romania for, within the category: Public Interest, NGO.


Don't condemn him to a life of loneliness.

Advertising Agency: Mercury 360, Romania
Group Creative Director: Ciprian Banica
Creative Director: Liviu Turcanu
Art director / Illustrator: Emanuel Borcescu
Copywriter: Ciprian Banica
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ace85le's picture

Very nice idea but I think it works just as strong WITHOUT the two boys playing in the background. Just the autistic kid talking to his shadow would be powerful enough. I would like more spotlight on him.

Activity Score 3935
Marketing Manager |


Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

murugesh's picture

u r right...

Activity Score 75
creative director
cannes lion's picture

Great idea!

It's strong and to the point. I like it..

@ace85le: Maybe the kids playing are there in order to be more obvious that the first kid is "different"

cannes lion
Activity Score 3
Creative Director
bhuvneshwar.chd's picture

very touching. . .

message conveyed.

Activity Score 989
Graphic Designer at artist, illustator, designer |

"If you are irritated by every rub, how will you be polished?"
— Rumi

Richard Finch's picture

Lovely idea and the copy fits in nicely.

Richard Finch
Activity Score 201
Graphic Designer
SAM75's picture

Good graphic. Right to the point, and of course SHOCKING.

Activity Score 220
Glut's picture

perhaps with a different art work this would be much better.

Activity Score 3935
Public Relations at Glut. Ideas Boutique.
Richard Finch's picture

To be honest, I don't agree.

I think the artwork hits the spot, as it isn't cocky, or complicated.
It has a certain innocence to it, similar to a child's painting that embeds the original feeling you get after understanding the message.

Richard Finch
Activity Score 201
Graphic Designer
ryantammkt's picture

it s so moving!

Activity Score 210
shortafella's picture

buna treaba, boys!:)

Activity Score 1063
Copywriter at GRAFFITI BBDO |

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