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Helmet

Agency Network: 
Published/Aired: 
October 2008
 Helmet

Description

To view more of the campaign, visit http://www.thingsarefine.org

Advertising Agency: Borders Perrin Norrander, Portland, USA
Art directors: Jeremy Boland, Nick Kamei
Copywriters: John Heinsma, Bem Jimmerson
Creative Director: Terry Schneider
Illustration: Eric Stevens/Tower of Babel & Jeremy Boland
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SeanMartin's picture

Okay, having looked at the whole campaign...

No real standouts here: these are all pretty much standard takes on routine ideas. And that's a pity, because so much more could have been done. Instead, it's all just sorta "well?" I realize that might have been the intent, but it just underscores the overall defeatism, not any kind of real call to change anything about it.

SeanMartin
Mandark's picture

the campaign is average. none of these executions are realy strong enough. plus, i'm a copy and in this one, i think the art work is very weak. it looks like something i would have done in paint...

Mandark
Activity Score 403
copywriter |

"U think it's perfect?! Press delete and start again!"

digifool's picture

I disagree. This campaign is very strong over all.

There are some executions that are weaker than others but overall good. The art direction is beautiful in my opinion. It's simple and graphic. These point to classic silk screened political posters of the past. Ads don't have to be blinged out with the latest photoshop tutorials to look great.

digifool
Activity Score 264
Art Director
Mandark's picture

this reverse pshycology is so old. "don't vote. we're doing fine". and if u're happy with this execution...I'm not commenting on that. but, this idea has been done like a window girl in amsterdam...realy now...

Mandark
Activity Score 403
copywriter |

"U think it's perfect?! Press delete and start again!"

digifool's picture

Every 'tactic' in advertising is old. It's the content and context that makes it new.

And yes you were commenting on the execution.

digifool
Activity Score 264
Art Director
Crisp One's picture

well the fact that most people are thinking about these things, the executions dont have to be glamorous, i give this campaign 9/10 becuase its a no bullshit approach....no sad pictures of mother earth collage, no blood for oil crap, no green washing.

These issues aren't glamorous, they're sad, so i don't think the execution has to be over produced.

Crisp One
Activity Score 2005
Other at New York
Mandark's picture

I did comment on the execution. that price tag is from a completly different picture. it's like it landed there. it's not integrated in the ad. and this is the only execution of the series that has this kind of add-on. that is why I don't like this execution. every tactic is old...but just the other day there was a TV or net campaign on the same line "dont' vote" with hollywood actors. it's ok to revive a tactic on a concept if no one did it before u...but if they did this in video..don't vote cause the health care is fine and the economy is great and all these lines...why do it again?
there are, I think, other aproaches to this event...

Mandark
Activity Score 403
copywriter |

"U think it's perfect?! Press delete and start again!"

mondo's picture

things are not fine the way they are!

mondo
Activity Score 142
mattlittlegym's picture

Love this stuff.

mattlittlegym
Activity Score 342
Advertising
tantrik_indian's picture

I like this campaign and think it is addressing the issues perfectly - that are of great relevance for USA today, and that which consequently has implications for the rest of the world. The visuals are stark and connects directly, sharply with the issues that are of prime importance. I would consider it one of the finest campaigns, particularly political, I have seen for some time now.

tantrik_indian
Activity Score 953
Copywriter |

~~this paranoid survived!~~

SeanMartin's picture

Okay, folks, and? I mean, I look at this and think, "So what?" We KNOW all this already. It's not bringing anything new or enlightening to the table, just the usual roster of "Here's what's wrong." Well, fine, I know this already. What're we gonna DO about it?

There's no call to action here. There's no real message aside from the painfully obvious, presented in the dullest, least imaginative way possible. I can see the same thing on a hundred editorial pages on a hundred newspapers across the country. Big freaking deal. Sorry, but saying, "Ooo, look! War is expensive!" isnt telling me jack I dont already know. This thing was a tired campaign before it left the AD's art table.

No, it doesnt have to be a lot of fancy bling. But if it's just stating the obvious, what's the point?

SeanMartin
digifool's picture

What are we going to do about it? Vote. Obviously you missed the point of these posters.

The thing that bothers me is somehow people think a call to action can't be implied. It has to be spelled out with a starburst with "ACT NOW"nestled neatly inside it. In this case the call to action is strongly implied. And the painfully obvious execution is exactly why this campaign works.

And I hate to break it to you but there is a large faction of the US population that don't know the issues and are not reading the news papers. This campaign was not aimed towards the informed. Believe me, this is a lot clearer than an 1000 word editorial spread or a convoluted, biased newscast. Even for the interested, following politics can make your head explode with irrelevant information.

Still a thumbs up from me.

digifool
Activity Score 264
Art Director
izak's picture

wow. i like this campaign

izak
Activity Score 13
Proximity Mexico
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