Advertisement

Polar bear

Campaign
Agency Network: 
Published/Aired: 
June 2010

Description

Print advertisement created by Ogilvy, Chile for Hellmann's, within the category: Food.

Caption

Food tastes better with Hellmann's Ketchup

Advertising Agency: Ogilvy & Mather, Santiago, Chile
Chief Creative Officer: Cesar Agost Carreno
Creative Directors: Nicolas Nuemann, Felipe Manalich
Art Directors: Gonzalo Navarro, Alejandro Caputo, Jaime Gonzalez
Copywriter: Nicolas Neumann, Felipe Manalich
Illustrator: Ricardo Salamanca
Account Manager: Loreto Correa
Account Supervisor: Eric Krohn
Log in or register to post comments
Guest's picture

this is the best from all 3

Guest
Davai's picture

I agree

Davai
Activity Score 618
Copywriter
TommyO's picture

I agree too.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

Guest's picture

Ripped off. Done at Portfolio Center and Creative Circus in mid 90s and possibly on the creative's online portfolio. He used the same type of illustration, too. You guys suck. Karma will get you, though.

Guest
Guest's picture

Haha, the Shrimp's expression

Guest
j2mango's picture

i love this one
QQQQQQQQQQQ

j2mango
Activity Score 534
Other
Libor Oubrecht's picture

cool and fresh... fits to fresh brand like Hellmanns:)

Libor Oubrecht
Activity Score 309
Copywriter
Guest's picture

Ripped off!. Done over 10 years ago.

Guest
Guest's picture

Here's the Portfolio Center ad from the 90's. Similar in concept, but the execution is pushed farther in the Hellmanns series.

http://i331.photobucket.com/albums/l464/fragmatic_photo/shadow.gif

Guest
Guest's picture

http://i331.photobucket.com/albums/l464/fragmatic_photo/AdCompare.gif

Here's a snapshot of both the Hellmann's ads and the Edy's ads side by side. Have to say, there are some strikingly similar visual elements:

Ads 1: Fat guy/Skinny guy, desert, pith helmets.

Ads 2: Bear shadow with claws extended exactly the same way.

Ads 3 Large water born predator moving in for a kill.

Any one of these ads having similarities is one thing. But all three ads having so many corresponding elements.....hmmm.....

Guest
Featured Content

Latest Collections

Advertisement