Really thick

Agency Network: 
July 2008

Print advertisment created by Leo Burnett, India for Heinz, within the category: Food.

Advertising Agency: Leo Burnett, New Delhi, India
Creative Director: Sainath Saraban
Art Directors: Nitesh Sah, Shweta Jain
Copywriter: Pranjal Bordoloi
Photographer: Ronjoy Gogoi

Comments (29)

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Kateter's picture
Activity Score 2029

I'm pretty sure this was done before.

R. Rinaldi's picture
R. Rinaldi
Activity Score 686

Duh, done.

getconnected2001's picture
Activity Score 987

Nice idea!
But looks little weired.

creativemix's picture
Activity Score 10

like it.... however the bloody label is skew!

floydeepurple's picture
Activity Score 349

nice. really really nice.

floydeepurple's picture
Activity Score 349

and don't you say done before if you can't give a reference

Kateter's picture
Activity Score 2029

done by Leo Burnett Paris, 2002. check (search for Fantasy).


Prof's picture
Activity Score 1449

This is really good.

Quite really.

djakuza's picture
Activity Score 517

hmm don't like it. The idea is a little bit strange and for me there's no relevance. Also the art direction is terrible.Look at the lable OMG. It's our client too and i've seen a lot better ideas also from me ;)

dasgoodads's picture
Activity Score 101

Yeah, the label is awful. Also, I think I'd rather see the wide opening of the bottle on the top. That would make more sense, being that the glass bottles are always opened on the top.

dasgoodads's picture
Activity Score 101

Yup, there it is.

askon's picture
Activity Score 433

im getting bored of the "thick" thing...

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

Brainsugar's picture
Activity Score 1631

You are right. I'm also bored of the cars that are the fastest. The vans that are the spaciest, the SUV that can go either in the city and the forest.....
The fact is that there is no more strategic planing before creating...
Oh... but is there strategic planing on ghost ads?

I'm bored of ghost ads.

joelapompe's picture
Activity Score 3851

I found the original one in the French Art Directors Club of 2002, Leo Burnett Paris. Exact same idea... soon on / Facebook : Joelapompe

raverus's picture
Activity Score 1476

done b4, duh

StuartLittle's picture
Activity Score 466

poor photoshop work on label

Mahantesh G Harti's picture
Mahantesh G Harti
Activity Score 8

What a simple

fen1x's picture
Activity Score 471

quite interesting idea

wt_tony's picture
Activity Score 3


Memyself's picture
Activity Score 2

You know, that's how they keep the Heinz bottles in retail stores. But I'm sure you dinnow of this before.

cp's picture
Activity Score 354

it shd be inverted.

360 grados's picture
360 grados
Activity Score 305

malditos fusiladores.

Frits Harkema's picture
Frits Harkema
Activity Score 713

I can tell you one thing: That bottle will never hit the shelves.

White lion's picture
White lion
Activity Score 9

If you wanted that much sauce on your chips... Now that's REALLY THICK!

priyanthavij's picture
Activity Score 66

merci, Joelapompe.

STRTLRS's picture
Activity Score 1601

No mess plastic squeeze bottles were invented to keep abominations like these from ever hitting the shelves.

I think, therefore... yeah.

Guest commenter's picture
Guest commenter

There are two ideas in one here:-

1. Humour mixed with common knowledge related to the product.

2. A product 'benefit' dependent on your point of view.

The real idea is buried in a headline apologetically invisible.
This ad contradicts its own reasoning as you cannot buy a cap pack
like this, and if you could, the product benefit would immediately
ruin your meal. It contradicts itself again, as you can buy plastic
packs which squeeze from the bottom, making this ad history.

Right idea (the line), wrong execution (the ad).