Agency Network: 
December 2009

Print advertisment created by Leo Burnett, Egypt for Heinz, within the category: Food.

Helping egyptian fast-food restaurants stay in business since 1992

Advertising Agency: Leo Burnett, Cairo, Egypt
Creative Directors: Mohamed Hamdalla, Hesham Ellaban
Art Directors: Tameem Youness, Yahya Esmaele, Mohamed Fouad, Magd El Sherif
Photographer: Hussein Shaban
Illustrators: Ahmed Hefnawy

Comments (21)

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sold's picture
Activity Score 3305

bad art.
not a good strategy

Najibus's picture
Activity Score 12

It is meant to be bad: When you live that particular food experience, you could understand this great strategy.

talkingisfree's picture
Activity Score 2712

What? We could talk about the strategy and, in my opinion, is not bad at all... but art direction is awesome!

crisis's picture
Activity Score 187

The bad art is the whole idea. It's very funny.

J Designer's picture
J Designer
Activity Score 2420

Ew thats pizza??? i would cover that in Ketchup too if i had to eat that. lol very funny. i love the font used in this one.

diegojarrin's picture
Activity Score 2

me gusta

The Lion's picture
The Lion
Activity Score 122

Something similar won 2 years ago. Still good work.

Emanresu's picture
Activity Score 2148

This is the same ad, Ivan has just posted it though. I for one never understood it so I am glad to see it posted here to know what others feel about it.

corporal_hicks's picture
Activity Score 365

I agree with bad strategy.
Heinz reminds me to vomit with this pizza.

satrianee's picture
Activity Score 3748

I like the strategy... The art is so obvious to be meant bad. I'm shocked that nobody said "get a translator" yet. I like the irony in this one.

korrapon's picture
Activity Score 2

I think, if they are helping egyptian fast-food restaurants stay in business since 1992. So, it just almost 18 years. It would be better if they are helping longer than this. something like more than 50 years or 100 years. Then, it would be a strong number to advertise.

papajohn's picture
Activity Score 90

THESE won gold in cannes this year.

thenewguy's picture
Activity Score 127

Brilliant. I agree with koorapon. More years would be funnier, but it doesn't lose much, if anything, for the cool little quirks, particularly because the realism is so funny, those photos are completely authentic. Stuff like this totally reminds me of Borat. That food, I can hear weird music playing in the background, the smell of camel shit as you're about to tuck into your "pizza," HA! Right down to the logo being stick-on style. The Heinz Commission travelling abroad: "slap one on it boys; it's another shit-hole we saved."

I think they should make it an ambient campaign. Lol.

fadirahhal's picture
Activity Score 235


CopyRight's picture
Activity Score 713

good work Egypt

imagineit's picture
Activity Score 550

I love this type of art work. These stand out for me.

dialmfor's picture
Activity Score 33

like this one

stafro's picture
Activity Score 26

When you see this kind of ads, it is possible to refrain from eating at least 6 months

rolling.stone's picture
Activity Score 2741

well said


~ Quite obviously, I have gathered no moss ! ~

m00m002000's picture
Activity Score 2


ola-ruza's picture
Activity Score 2