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Personal Ad

Agency Network: 
Published/Aired: 
December 2011
Heinz Print Ad -  Personal Ad

Description

The Heinz ad was placed on the personal ads page.

Print advertisement created by N=5, Netherlands for Heinz, within the category: Food.

Caption

Extra strong garlic sauce

Advertising Agency: N=5, Amsterdam, The Netherlands
Creative Directors: Jeroen van der Sluis, Lukas van de Ven
Art Director: Ed van Bennekom
Copywriter: Jasper Diks
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Highest Rated

Bogott's picture

Seen so many times.

Bogott
Activity Score 244
Marino advertising group
Billoughsby's picture

Funny.

Billoughsby
Activity Score 5144
Art Director |

That's it.

Roger Keynes's picture

Like.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Ordozgoiti's picture

That would certainly draw my attention.

Ordozgoiti
Activity Score 235
Art Director at Leo Burnett Iberia
logic's picture
logic
Activity Score 43
Roger Keynes's picture

Better. Just agreein'... I

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Nike Diesel's picture

Totally. And an extra plus to Oral B for being "first". Visually it's not very new.

Nike Diesel
Activity Score 13630
Art Director
Lazarus's picture

Let's start thinking about other categories this idea could be used for until we run out.

Lazarus
Activity Score 1536
Creative Director
Wordfruit's picture

Made me laugh :)

Wordfruit
Activity Score 1023
Aphex's picture

¿Quién quiere apestar a ajo?

Aphex
Activity Score 264
Copywriter |

"Si eres buen copy, presiona alt + F4"

lakshmi narasimha murthy's picture

simple and nice... grabbed my attention.

lakshmi narasim...
Activity Score 66
Art Director at Hyderabad, INDIA
Hadrons's picture

sassy :-)

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

sintra's picture

nice one

sintra
Activity Score 699
Administrative
Reality Check's picture

You might think you’ve seen this idea before, and yet you haven’t seen it quite this way.

Reality Check
Activity Score 2539
Glut's picture

kind of oldish

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
simonds08's picture

awesome

simonds08
Activity Score 598
Bogott's picture

Seen so many times.

Bogott
Activity Score 244
Marino advertising group
kleenex's picture

I love it.

kleenex
Activity Score 51166
Web Designer/Developer
shahidali's picture

Better than the Oral B. Like it. Execution is also much better.

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

Hawrys's picture

Nice... but done.

Hawrys
Activity Score 198
Copywriter
MikeYikes's picture

Stuff like this might have been done, but this still seems fresh.

MikeYikes
Activity Score 117
Creative Director
Bogott's picture

Feels like elements being afraid/disgusted around something has been done quite a few times.

Bogott
Activity Score 244
Marino advertising group
claire.branighan's picture

okay

claire.branighan
Activity Score 45
juliandeverell's picture

This is simplicity at its best. Using almost the full page in the middle of the classifieds to post one picture of their garlic sauce automatically brings all attention to the bottle in the middle. I can only imagine how expansive it is to print an almost full page ad like this.

juliandeverell
Activity Score 11

Julian Deverell - http://www.mediasnap.co.uk

nvalentine's picture

Sure a similar idea may have been done before but did it not still grab your attention? I bet you still read the ad and saw who it was for so I doubt Heinz really cares how original you think the ad is. I thought it was a clever use of white space in an unsuspecting location which adds to the effectiveness of the advertisement. Heinz is a well known company and the simplicity of the words given is all that is needed to get their message across. It showed a new product and emphasized its characteristics in a simple picture and the words “Extra Strong Garlic Sauce”. Maybe a personal section in a newspaper seems like a weird spot, but is there really a good place for a garlic sauce advertisement? For every chuckle it will probably get a couple scoffs at its creativity but I still think Heinz did a better job with this ad.

nvalentine
Activity Score 23
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