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Instant Hot Steak

Campaign
Agency Network: 
Published/Aired: 
June 2008

Description

Retouching: Yelle@livingroom.be

Print advertisement created by Leo Burnett, Belgium for Heinz, within the category: Food.

Advertising Agency: Leo Burnett Brussels, Belgium
Creative Director: Jean-Paul Lefebvre
Creatives: Alex Gabriëls, Wim Corremans
Photographer: Marc Paeps
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Highest Rated

Cris's picture

not tasty...

Cris
Activity Score 47
Art Director at art director
CND's picture

so? i'm going to put ketchup on my frozen vegetables?

CND
Activity Score 48
Quarry Integrated
back2b's picture

It's hot ketchup.

back2b
Activity Score 191
Other
weedtweed's picture

but we're talking about spiciness, not temperature-hot.

spicy does not = hot.

weedtweed
Activity Score 62
Other
smilepig's picture

feel wanna eat? I think it's just only show the gimmick.

smilepig
Activity Score 254
Art Director
StuartLittle's picture

Why are they using "Hot" in the sense of Oven Hot, every one knows its for spicy.

StuartLittle
Activity Score 466
Other
madhavsawant's picture

basic thought ...

madhavsawant
Activity Score 10
Art Director at Percept Amo communication pvt. ltd. |

www.madhavsawant.blogspot.com

vaikunta's picture

There is pocket Knife on the kitchen table! Why?

vaikunta
Activity Score 64
Graphic Designer
_AtHeNA_'s picture

The picture of raw meet and frozen vegetable is not good for the product. After all, the advertisement for food( or seasoning for that matter) should look delicious.
I think the creatives are so eager to show this execution , they didn't think how it makes the product look.

_AtHeNA_
Activity Score 10
Cris's picture

not tasty...

Cris
Activity Score 47
Art Director at art director
salvarredy's picture

Nice art direction, nice photos, nice campaign, really works for me.

salvarredy
Activity Score 354
Photographer at Juan Salvarredy Photographer / Aloha Photo School |

SALVA.

www.juansalvarredy.com
http://www.containerone.info
http://thelift.tv/spain

copyanalysis's picture

horrible looking

copyanalysis
Activity Score 62
Copywriter
phoamcor's picture

Ridiculous logic.

Fail.

phoamcor
Activity Score 1284
ADtention's picture

They want to point out the hotness of Heinz ketchup.
Nothing else.

I like it.
And btw, it's not a pocket knife,it's a Laguiole knife...

ADtention
Activity Score 4
Student EhB |

AD!tention

getconnected2001's picture

HOT ? give a break!

getconnected2001
Activity Score 987
Art Director at New Delhi
reactor's picture

This ad misleads the average consumer. Not acceptable especially for a food ad.

reactor
Activity Score 294
Creative Director, Monsoon Marketing Communications, Doha, Qatar |

Reactor

neuclone's picture

hahahaha

Great!

I like it!

neuclone
Activity Score 88
Creative Director at Ogilvy & Mather
Corbeen's picture

good idea.

Corbeen
Activity Score 1093
samjhana's picture

it is suprising that it got Canneslion.

samjhana
Activity Score 4
Korean digital AD agency
wizdumtuth's picture
wizdumtuth
Activity Score 4
deacotrim's picture

i love that campaign! i think it deserved the lion.

deacotrim
Activity Score 75
Art Director at Miami Ad School |

andrea cotrim
www.andreacotrim.com

koothara's picture

forced!!

koothara
Activity Score 50
kr34t1v3's picture

oh god why would someone hire a person to do this silly crap worthless

kr34t1v3
Activity Score 33
Creative Director
Gravedolphin's picture

a big no no

Gravedolphin
Activity Score 18
STDI Interstudi
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