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Instant Hot Fish

Campaign
Agency Network: 
Published/Aired: 
June 2008

Description

Retouching: Yelle@livingroom.be

Print advertisement created by Leo Burnett, Belgium for Heinz, within the category: Food.

Advertising Agency: Leo Burnett Brussels, Belgium
Creative Director: Jean-Paul Lefebvre
Creatives: Alex Gabriëls, Wim Corremans
Photographer: Marc Paeps
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bompa's picture

again?

bompa
Activity Score 318
Copywriter
fractalrene's picture

It doesn´t look appealing at all... not even with the ketchup.

fractalrene
Activity Score 1504
Copywriter
kurtberengeiger's picture

Ketchup on fish?
The hamburger and fries visual was great as a one-off, but the other two adverts in this series just don't work. Ketchup isn't a common enough condiment for the other visualised foodstuffs.

kurtberengeiger
Activity Score 7323
Copywriter
McBain5000's picture

nasty, looks like a couple bars of soap!

McBain5000
Activity Score 115
n/a
nomienick's picture

looks delicious - what is it?

nomienick
Activity Score 44
Graphic Designer
sismo83's picture

again?

sismo83
Activity Score 38
AAAP
salvarredy's picture

Nice art direction, nice photos, nice campaign, really works for me.

salvarredy
Activity Score 354
Photographer at Juan Salvarredy Photographer / Aloha Photo School |

SALVA.

www.juansalvarredy.com
http://www.containerone.info
http://thelift.tv/spain

XL's picture

This whole campaign blows. It's message is all wrong. It's delivery is all wrong. It's just all wrong.

XL
Activity Score 214
phoamcor's picture

Stoopid.

Fail.

phoamcor
Activity Score 1284
reactor's picture

Totally confusing and unappealing to a consumer

reactor
Activity Score 294
Creative Director, Monsoon Marketing Communications, Doha, Qatar |

Reactor

Corbeen's picture

so many comments like given from accounts. .. good idea.

Corbeen
Activity Score 1093
tinotino's picture

again hot!?!! but..great!

tinotino
Guest's picture

what r u going to show? plz explain.

Guest
Boxey's picture

gross.

Boxey
Activity Score 8879
Melaleuca In-House
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