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Agency Network: 
Published/Aired: 
April 2013

Description

Print advertisement created by Leo Burnett, Egypt for Heinz, within the category: Food.

Advertising Agency: Leo Burnett, Cairo, Egypt
Creative Director: Ahmed Hussein
Art Director: Mohamed Moftah
Graphic Designer: Neviene Ragab
Copywriter: Noura Yousry
Photographer: AO Studio - Ahmed Othman
3D Artist: AO Studio - Ebrahim Barakat
Retoucher: AO Studio - Ahmed Othman
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Highest Rated

certaintly's picture

agree completely. seems like they thought this would be a clever execution but lost sight of what the message would actually be

certaintly
Activity Score 3994
Shawali's picture

What it says basically is that with Heinz, you will only have the taste of ketchup, whatever the food you put it on is.

Shawali
Activity Score 8442
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

certaintly's picture

agree completely. seems like they thought this would be a clever execution but lost sight of what the message would actually be

certaintly
Activity Score 3994
salil.sharma's picture

Excellent Execution

salil.sharma
Activity Score 2428
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

Andrej Troha's picture

I think the idea was that Heinz Tomato ketchup “makes the food”. But it got seriously lost in translation.
Concept is OK, art is OK, they just don’t work together…

Andrej Troha
Activity Score 613
MindDrift's picture

The visual could have benefited from a small tagline. It's too open for misinterpretation.

MindDrift
Activity Score 1170
Graphic Designer
auliviet's picture

I agree with your point. Art and concept are nice but should have a tagline to guide the customers

auliviet
Activity Score 179
Other
Horsefly's picture

Isn't this concept about how thick Heinz ketchup is? Per the 70s commercials with "Anticipation" playing and close up of the ketchup thinking about dropping out of the bottle. I believe that was Heinz.

Horsefly
Activity Score 2
Creative Director
Johnny Cate's picture

Grosses me out but yeah, it's somehow still really cool.

Johnny Cate
Activity Score 51
Copywriter
kleenex's picture

They have a idea for sure, BUTTT I say the idea fails to sell the product.

kleenex
Activity Score 51110
Web Designer/Developer
jackblack's picture

Simply horrible.

jackblack
Activity Score 2357
Art Director
eczemainchildren's picture

I like it ! :-)

eczemainchildren
Activity Score 7
Other at eczema in children
antmiles's picture

I think the idea is 'without ketchup chips don't exist' but this execution conveys other meanings too

antmiles
Activity Score 2
Other
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