Advertisement

Rio

Campaign
Agency Network: 
Published/Aired: 
December 2008

Description

Print advertisement created by Publicis, France for Heineken, within the category: Alcoholic Drinks.

Caption

For a fresher world.

Advertising Agency: Publicis Conseil, Paris, France
Creative Director: Olivier Altmann
Copywriter: Nicolas Schmitt
Art Director: Pierre Penicaud
Illustrator: Denis Assor @ Créative Syndicate
Advertiser's supervisor: Cyril charzat
Account supervisors: Remy Averna, Mathieu Delcourt, Alice d'Ortoli
Art Buyer: Nathalie Benchetrit
Log in or register to post comments
john doe's picture

a corkscrew at first sight. and a bit too much urine-tone for a fresher world.

john doe
Activity Score 1571
Art Director
JHZS's picture

God bless!!! the 90's are back!!!

JHZS
Activity Score 43
Guest's picture

beurk too

Guest
STRTLRS's picture

Corkscrews looking like people, what a novel concept. Not! Besides, all that beer is probably warm as piss sitting out there in the Rio sun.

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

Guest's picture

I realise you can open a beer with the top of a corkscrew but A corkscrew is related more to wine.

Guest
manugon's picture

My thoughts exactly

manugon
Activity Score 142
burocreativo
john doe's picture

bingo

john doe
Activity Score 1571
Art Director
Guest's picture

Nothing new.

Guest
Guest's picture
Guest
jsantanaxp's picture

where?
r u kidding?

-------------------------------------------
http://comunique9.blogspot.com

jsantanaxp
Activity Score 401
Other |

-------------------------------------------
http://www.comunique9.com.br

Guest's picture

you've got to be joking.

Guest
Guest's picture

amazing

Guest
capywriter's picture

Aren't these a repost from some months ago? I'm very sure I've seen these, especially this one, on this site before. I really think they are the same... Ivan?

capywriter
Activity Score 5509
Copywriter at Freelance
Guest's picture

chupenme la pija hijos de puta!

Guest
Guest's picture

it's too yellow

Guest
Guest's picture

Fantastic execution for a weak idea.

Guest
xanxa's picture

me gusta mucho el tratado qe le dieron a la grafca.pero un sacacorcho es mas relacionado para un vino, en los lugares donde se toma heinecken no lo abren con tremendo sacacorcho

xanxa
Activity Score 8
toulouse lautrec
Guest's picture

Why is a beer going to help us have a fresher world? I don't get the connection? And the wine opener seems really out of place for beer bottles!

Guest
adgoddess's picture

exactly.

adgoddess
Activity Score 369
Guest's picture

This is not NEW !!!!

Guest
Guest's picture

Wow, corkscrew JESUS? ("Heineken the Redeemer"?) Maybe I'm as retarded as the people who came up with this series, but I don't understand WTF corkscrews have to do with pop-top cans...

Guest
mauroxxx's picture

this kind of corkscrews have a "bottle opener"... cant you see it? have u ever use one? my god...

mauroxxx
Activity Score 539
Art Director at Ogilvy & Mather Bogotá
Guest's picture

So, the corkscrew was killed because everyone's drinking beer?

Guest
corre's picture

again, too much vomit, although I like the white line (sand strip?) in this one that looks like beer foam.

corre
Activity Score 196
Open Fire's picture

No Concept. Good Execution.

Open Fire
Activity Score 30
Copywriter at InterAmerica Lowe Dominican Republic |

"By far the most important thing is the art of metaphor". Aristotle.

Radoslav Minchev's picture
Radoslav Minchev
Activity Score 288
Marketing Manager |

--
It's my job to keep punk rock elite

Whitefang's picture

did this idea when I was a junior. thought it was gold, it wasn't.

Whitefang
Activity Score 509
Guest's picture

te creo, un destapador, pero no un sacacorchos

Guest
Guest's picture

windows live messenger????

Guest
Guest's picture

a rip off of tuborg's campaign which had similar art work, and of course "For a fresher world" is not very far from "In an Absolut world"...dumb

Guest
Guest's picture

Wrong depiction of Rio, by the way.

Guest
Featured Content

Latest Collections

Advertisement