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Manhattan

Campaign
Agency Network: 
Published/Aired: 
December 2008

Description

Print advertisement created by Publicis, France for Heineken, within the category: Alcoholic Drinks.

Caption

For a fresher world.

Advertising Agency: Publicis Conseil, Paris, France
Creative Director: Olivier Altmann
Copywriter: Nicolas Schmitt
Art Director: Pierre Penicaud
Illustrator: Denis Assor @ Créative Syndicate
Advertiser's supervisor: Cyril charzat
Account supervisors: Remy Averna, Mathieu Delcourt, Alice d'Ortoli
Art Buyer: Nathalie Benchetrit
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Highest Rated

Black.Rainbow.'s picture

looky-likey. big deal. done a billion times. anyone could come up with this. anyone. dire. and it doesn't even look good. did the Incredible Hulk piss over the image?

Black.Rainbow.
Activity Score 162
My desk
Guest's picture

for an absolut beer

Guest
Guest's picture

aboslut beurk

Guest
Pedestrian's picture

Brilliant! You took a VERY recent campaign for Absolut and you turned it green for your own purposes.

Hey I have an idea. Let's make a new tagline for Burger King. How about, "I'm loving this."

Pedestrian
Activity Score 492
Guest's picture

awesome

Guest
Guest's picture
Guest
Guest's picture

Un poco aburrido tratándose de Heineken.

http://javoramirez.wordpress.com/

Guest
Guest's picture

supremo

Guest
Guest's picture

I like it, its very nice :) good job

Guest
kiuiczek's picture

Im impresive. Good idea, great grafic.
:)

kiuiczek
Activity Score 63
Copywriter at EuroRSCG 4D
SeanMartin's picture

Disappointing, because, as noted, the Absolut campaign is still very, very recent. Not that it was all that original in concept either, but seeing two alcohol ad campaigns using the same visual approach... well, that and the corkscrew (Huh?).

--------------------------

No, I am not a media buyer.

SeanMartin
whitewhite's picture

cud someone give the lik to the absolute campaign

whitewhite
Activity Score 251
Copywriter
ManchuChanchu's picture

great art. beautiful ads

ManchuChanchu
Activity Score 701
Art Director
Guest's picture

great. i love it

Guest
Guest's picture

very nice copycat

good job publicis

Guest
cmotan's picture

beautiful campaign...reminds me of this:

cmotan
Activity Score 189
Art Director at banda.bg
SeanMartin's picture

Oh dear. Do you really want to position your product as something intent on destroying the world as we know it? LOL

--------------------------

No, I am not a media buyer.

SeanMartin
cmotan's picture

oh sweetheart-sugababe, it's not me...
ROFL.

cmotan
Activity Score 189
Art Director at banda.bg
SeanMartin's picture

Sorry, LOL -- I meant "you" in the generic sense, not the specific. :)

--------------------------

No, I am not a media buyer.

SeanMartin
cmotan's picture

ok. sorry:)

cmotan
Activity Score 189
Art Director at banda.bg
picktokyo's picture

LLLLLLLLLLLLOOOOOOOOOOOOOOOOOOOOOOOOOLLLLLLLLLLLLLLL

picktokyo
Activity Score 1404
Copywriter at JWT
xanxa's picture

me parece buena , pero una grafica muy similar a la de turbog.

xanxa
Activity Score 8
toulouse lautrec
borifasio's picture

Nice art direction, illustration... i like it a lot!!!!!
Congrats!!!!!

borifasio
Activity Score 24
Graphic Designer
Guest's picture

This is not NEW !!!!

Guest
musback's picture

Nice Art direction, but ... nooo no no I don't like it, sorry. And not just because i despise Heineken in any bar.

musback
Activity Score 355
Art Director |

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
http://musback.wordpress.com is looking for a job!

everartz's picture

i like the execution thou, due the possibility that it was created or edited in a 3D software or so... idea is not fresh although the tagline is about fresh world, so its a 50-50 kindda work
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

corre's picture

There's something wrong with the colours- the first thing that comes to my mind looking at this green-yellowish combo is vomit. Not a great asociation for an alcohol ad.

corre
Activity Score 196
Black.Rainbow.'s picture

looky-likey. big deal. done a billion times. anyone could come up with this. anyone. dire. and it doesn't even look good. did the Incredible Hulk piss over the image?

Black.Rainbow.
Activity Score 162
My desk
Guest's picture

hey cmotan you're right man i was about to point that out as well...tuborg did this more than a year ago...heineken seem to think plagiarism is the new avatar of creativity...

Guest
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