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Concert

Agency Network: 
Published/Aired: 
June 2008
Heineken Print Ad -  Concert

Description

Print advertisement created by JWT, Italy for Heineken, within the category: Alcoholic Drinks.

Advertising Agency: JWT, Milan, Italy
Executive Creative Director: Pietro Maestri
Creative Director: Bruno Bertelli
Art Director: Marco Viganò
Copywriter: Michele Picci
Illustration / 3D: Balalò
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sun15th's picture

Good DI, like the idea. But it will b better with the "real" concert. Anyway.

sun15th
Activity Score 14
Senior Art Director
iT-iS-i's picture

AAAAhhhh, Guinness!

Add insult to injury then burn the candle at both ends.

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

fersvax's picture

TRUE! It reminisces ads from Guiness, not heineken.

fersvax
Activity Score 1239
Art Director |

FER.

wildbore's picture

nice idea!

wildbore
Activity Score 749
Creative Director at - - -
funky_frogii's picture

like itttttttttttt.

love anything creative
http://addot.blogspot.com/

funky_frogii
Activity Score 2538
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

peak900's picture

is this the typical shape of a glass of heineken beer? My first thought was: oh, this is guinness ...

peak900
Activity Score 211
Copywriter
sumsum's picture

i'm totally with you!

sumsum
Activity Score 613
copywriter
cullers's picture

agreed.

cullers
Activity Score 332
SCAD
the dog's picture

like it!

the dog
Activity Score 3
Art Director
sonucoues2002's picture

in thumbnail view i thought they are tiny bubbles
but it is looks like guinness

sonucoues2002
Activity Score 804
visualizer
Scubadome's picture

Guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness.

Scubadome
Activity Score 62
Se's picture

mmmmhhhh...fresh, sparkling, tasty...this ad really make me feel thirsty. i guess i'm gonna buy a Guinness.

Se
Activity Score 13
copywriter
Disco Munky's picture

Like it.

Doesn't really look like Guiness though.

But I guess you have to be of drinking age to recognise that ;)

"readthiswhileIstareatyourtits"

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

ChuckNorris's picture

Yeah, the shape of the glass is a bit different.

But we are use to seeing ads for Guinness that show the beer made out of black and white things.

ChuckNorris
Activity Score 834
Creative Director
Wordnerd's picture

don't like it. first, yes it looks like guinness, second this shape doesn't look authentic. and it's just making something look as something else again.

Wordnerd
Activity Score 6692
Copywriter
dnguyen's picture

very suprised to see Heineken... as thumbnail i thought guiness

dnguyen
Activity Score 81
RMIT
adamrich's picture

hmmmmmm guiness

adamrich
Activity Score 48
BJL Manchester
c.rachana9's picture

xcellent wrk!!!

c.rachana9
Activity Score 8
visualiser
alvinpck's picture

Thought this is for Guinness.

...
http://alvinpck.deviantart.com/gallery/

alvinpck
Activity Score 1467
Art Director
mishkaa's picture

sparkling new visual!

mishkaa
Activity Score 296
jazarah's picture

nice, i like it

jazarah
Activity Score 1262
Snoop Addy Ad's picture

It's really stupid to do an ad that looks just like a Guiness ad.
Plus, the idea looks like an ad from a New York Festivals book from '97.
Common' people!
Raise de bar!

Snoop Addy Ad
Activity Score 61
Creative Director
Denuclearized's picture

Link, please. I don't remember.

Denuclearized
Activity Score 104
misterpanda's picture

GOOD!

misterpanda
Activity Score 282
Art Director at BBDO
esteb's picture

Nothing new.

esteb
Activity Score 673
art
as89's picture

Nice, nice, nice!!!

as89
Activity Score 27
Graphic Designer at Publicidad Comercial Lowe and Partners - Honduras |

AS89

Djingle's picture

Like everyone said - Guinness

Djingle
Activity Score 11
salvarredy's picture

nice, nice

salvarredy
Activity Score 354
Photographer at Juan Salvarredy Photographer / Aloha Photo School |

SALVA.

www.juansalvarredy.com
http://www.containerone.info
http://thelift.tv/spain

robottttrockkkk's picture

por fin un aviso italiano que se entiende, jejeje.

[ http://eltubedeyou.blogspot.com ]

robottttrockkkk
Activity Score 814
Copywriter at Quorum / Nazca Saatchi & Saatchi
Disco Munky's picture

Am I really the only person who sees a Yellow pint and not a pint of Guiness?

This only looks like a Guiness if you want it to. Which kind of says that you're just trying to "spot the brand" as opposed to actually taking in what you're seeing.

"readthiswhileIstareatyourtits"

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

Age's picture

An ad that looks just like a Guiness ad or not, I like it.

Age
www.propagandopropaganda.blogspot.com

Age
Activity Score 74
frenchdriver's picture

You know what ? Do the same thing in a club or a rave with green lights (with lime and bleu lights maybe) coming from the DJ's stage (club) or the stage (rave) and you will have a Heineken commercial (and a campaign aswell). You can even do a pool party and drop this Guiness stuff.
Do it, post it, get good comments ('caus this is cool stuff) and keep working this way.

Keep it up !

frenchdriver
Activity Score 24
Art Director
Crisp One's picture

Absolute Guinness

Crisp One
Activity Score 2005
Other at New York
reject_subject's picture

It's not Guinness, ha? ooookkkk....

reject_subject
Activity Score 209
Copywriter at Idea Plus Skopje
that-is-bollocks's picture

people, forget guiness, what about bloody ABSOLOUT??

that-is-bollocks
Activity Score 6
some kind of creative
oliver79's picture

Me gusta bastante... Nice AD

oliver79
Activity Score 146
Art Director
StuartLittle's picture

4get every other brand, its just a common beer glass that every one can use, and they have used it brilliantly. c'mon guys u all r talking about guiness. Its plain advertising

StuartLittle
Activity Score 466
Other
Crisp One's picture

Guinness owns that particular shape the same way Absolut owns theirs; they put their flag on it.

Crisp One
Activity Score 2005
Other at New York
Yin's picture

very nice...the visual are simply brilliant...

Yin
Activity Score 91
Art Director at Lins Advertising
ahmed ragheb's picture

OFFFFFFSUM

ahmed ragheb
Activity Score 297
Graphic Designer
cp's picture

good to the point. it doesn't feel like Heineken though

cp
Activity Score 354
Creative Director
Rekker's picture

it's a very has been done ad...

and yes I see a guinness to...

Rekker
Activity Score 123
creative |

Say no more...

Denuclearized's picture

Is it a very has been done ad?
Please, give us a link.

Denuclearized
Activity Score 104
new designer's picture

smart

new designer
Activity Score 98
Sheffield,England
Craziad's picture

fantastic ... but yeah I see guinness :)

Craziad
Activity Score 32
Art Director
new designer's picture

ohhh yeh thats ture :D

new designer
Activity Score 98
Sheffield,England
The Pope's picture

it is just an illusion!!! CERO IDEA!!!

The Pope
Activity Score 124
Art Director
neuclone's picture

Brilliant idea!!!!... but... Guinness

neuclone
Activity Score 88
Creative Director at Ogilvy & Mather
picktokyo's picture

guinness

picktokyo
Activity Score 1404
Copywriter at JWT
theartiz's picture

Squint your eyes and you can see the real picture.

Shouldn't say Guinness... instead Genius.

theartiz
Activity Score 82
Art Director
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