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Concert

Agency Network: 
Published/Aired: 
June 2008
Description: 

Print advertisment created by JWT, Italy for Heineken, within the category: Alcoholic Drinks.

Advertising Agency: JWT, Milan, Italy
Executive Creative Director: Pietro Maestri
Creative Director: Bruno Bertelli
Art Director: Marco Viganò
Copywriter: Michele Picci
Illustration / 3D: Balalò

Comments (57)

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sun15th's picture
sun15th
Activity Score 14

Good DI, like the idea. But it will b better with the "real" concert. Anyway.

iT-iS-i's picture
iT-iS-i
Activity Score 1721

AAAAhhhh, Guinness!

Add insult to injury then burn the candle at both ends.

:: Put your ears against the ground so i can walk over what you heard::

fersvax's picture
fersvax
Activity Score 1239

TRUE! It reminisces ads from Guiness, not heineken.

FER.

wildbore's picture
wildbore
Activity Score 749

nice idea!

funky_frogii's picture
funky_frogii
Activity Score 2538

like itttttttttttt.

love anything creative
http://addot.blogspot.com/

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

peak900's picture
peak900
Activity Score 211

is this the typical shape of a glass of heineken beer? My first thought was: oh, this is guinness ...

sumsum's picture
sumsum
Activity Score 613

i'm totally with you!

cullers's picture
cullers
Activity Score 332

agreed.

the dog's picture
the dog
Activity Score 3

like it!

sonucoues2002's picture
sonucoues2002
Activity Score 804

in thumbnail view i thought they are tiny bubbles
but it is looks like guinness

Scubadome's picture
Scubadome
Activity Score 62

Guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness guinness.

Se's picture
Se
Activity Score 13

mmmmhhhh...fresh, sparkling, tasty...this ad really make me feel thirsty. i guess i'm gonna buy a Guinness.

Disco Munky's picture
Disco Munky
Activity Score 3890

Like it.

Doesn't really look like Guiness though.

But I guess you have to be of drinking age to recognise that ;)

"readthiswhileIstareatyourtits"

Doin' it for the points

ChuckNorris's picture
ChuckNorris
Activity Score 834

Yeah, the shape of the glass is a bit different.

But we are use to seeing ads for Guinness that show the beer made out of black and white things.

Wordnerd's picture
Wordnerd
Activity Score 6692

don't like it. first, yes it looks like guinness, second this shape doesn't look authentic. and it's just making something look as something else again.

dnguyen's picture
dnguyen
Activity Score 81

very suprised to see Heineken... as thumbnail i thought guiness

adamrich's picture
adamrich
Activity Score 48

hmmmmmm guiness

c.rachana9's picture
c.rachana9
Activity Score 8

xcellent wrk!!!

alvinpck's picture
alvinpck
Activity Score 1467

Thought this is for Guinness.

...
http://alvinpck.deviantart.com/gallery/

mishkaa's picture
mishkaa
Activity Score 296

sparkling new visual!

jazarah's picture
jazarah
Activity Score 1262

nice, i like it

Snoop Addy Ad's picture
Snoop Addy Ad
Activity Score 58

It's really stupid to do an ad that looks just like a Guiness ad.
Plus, the idea looks like an ad from a New York Festivals book from '97.
Common' people!
Raise de bar!

Denuclearized's picture
Denuclearized
Activity Score 104

Link, please. I don't remember.

misterpanda's picture
misterpanda
Activity Score 282

GOOD!

esteb's picture
esteb
Activity Score 673

Nothing new.

as89's picture
as89
Activity Score 27

Nice, nice, nice!!!

Djingle's picture
Djingle
Activity Score 11

Like everyone said - Guinness

salvarredy's picture
salvarredy
Activity Score 354

nice, nice

robottttrockkkk's picture
robottttrockkkk
Activity Score 814

por fin un aviso italiano que se entiende, jejeje.

[ http://eltubedeyou.blogspot.com ]

Disco Munky's picture
Disco Munky
Activity Score 3890

Am I really the only person who sees a Yellow pint and not a pint of Guiness?

This only looks like a Guiness if you want it to. Which kind of says that you're just trying to "spot the brand" as opposed to actually taking in what you're seeing.

"readthiswhileIstareatyourtits"

Doin' it for the points

Age's picture
Age
Activity Score 74

An ad that looks just like a Guiness ad or not, I like it.

Age
www.propagandopropaganda.blogspot.com

frenchdriver's picture
frenchdriver
Activity Score 24

You know what ? Do the same thing in a club or a rave with green lights (with lime and bleu lights maybe) coming from the DJ's stage (club) or the stage (rave) and you will have a Heineken commercial (and a campaign aswell). You can even do a pool party and drop this Guiness stuff.
Do it, post it, get good comments ('caus this is cool stuff) and keep working this way.

Keep it up !

Crisp One's picture
Crisp One
Activity Score 2005

Absolute Guinness

reject_subject's picture
reject_subject
Activity Score 209

It's not Guinness, ha? ooookkkk....

that-is-bollocks's picture
that-is-bollocks
Activity Score 6

people, forget guiness, what about bloody ABSOLOUT??

oliver79's picture
oliver79
Activity Score 146

Me gusta bastante... Nice AD

StuartLittle's picture
StuartLittle
Activity Score 466

4get every other brand, its just a common beer glass that every one can use, and they have used it brilliantly. c'mon guys u all r talking about guiness. Its plain advertising

Crisp One's picture
Crisp One
Activity Score 2005

Guinness owns that particular shape the same way Absolut owns theirs; they put their flag on it.

Yin's picture
Yin
Activity Score 91

very nice...the visual are simply brilliant...

ahmed ragheb's picture
ahmed ragheb
Activity Score 297

OFFFFFFSUM

cp's picture
cp
Activity Score 354

good to the point. it doesn't feel like Heineken though

Rekker's picture
Rekker
Activity Score 123

it's a very has been done ad...

and yes I see a guinness to...

Denuclearized's picture
Denuclearized
Activity Score 104

Is it a very has been done ad?
Please, give us a link.

new designer's picture
new designer
Activity Score 98

smart

Craziad's picture
Craziad
Activity Score 32

fantastic ... but yeah I see guinness :)

new designer's picture
new designer
Activity Score 98

ohhh yeh thats ture :D

The Pope's picture
The Pope
Activity Score 124

it is just an illusion!!! CERO IDEA!!!

neuclone's picture
neuclone
Activity Score 88

Brilliant idea!!!!... but... Guinness

picktokyo's picture
picktokyo
Activity Score 1404

guinness

theartiz's picture
theartiz
Activity Score 82

Squint your eyes and you can see the real picture.

Shouldn't say Guinness... instead Genius.

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