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Jackhammer

Campaign
Agency Network: 
Published/Aired: 
August 2010

Description

Print advertisement created by Fortune, Indonesia for Heidelberg Tiga Roda, within the category: Industrial, Agriculture.

Caption

Seriously Strong

Advertising Agency: Fortune, Jakarta, Indonesia
Executive Creative Director: Gandhi Suryoto
Creative Director: Agus Arbana
Art Director: Bistok Zulkarnaen
Copywriter: Diana Oktavia
Photographer: Indira Sarasvati
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Billoughsby's picture

Not sure about the idea, but the photography is winningly handsome. Ten stars for that part of it.

Billoughsby
Activity Score 5144
Art Director |

That's it.

JeffGreenhouse's picture

Oh! I had to see two of these to get what they are trying to do, but I think they're trying to be too clever and it's not communicating clearly.

JeffGreenhouse
Activity Score 310
Guest's picture

I still don't get it.

Guest
morse's picture

I don't get it either. But the photo is good.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

mmackinven's picture

They're saying that the concrete is so strong, attempts to destroy them are feeble and make the tools (Dynamite, Jackhammer etc) seem futile like toys.

mmackinven
Activity Score 1608
Art Director at Freelance |

www.mackphotography.co.nz

LeeMoh's picture

Idea is so clear in every ad... kids.

LeeMoh
Activity Score 424
Guest's picture

Yeah, the only one that isn't clear in this ad is the wrecking ball one. Even though I understand he's using it as a bouncy ball toy...Maybe if your an actual person who work in construction (demographics hello!) You'll totally get it.

Guest
Guest's picture

i don't get it ....

Guest
Guest's picture

Should have left the original machine...

Guest
dthlb72's picture

Should turn the wrecking ball into a bowling ball or something

dthlb72
Activity Score 545
Art Director, ADK Malaysia
JCSaiKrishna's picture

Dint serve the purpose...

JCSaiKrishna
Activity Score 725
Copywriter at Ogilvy & Mather |

http://twitter.com/JCSaiKrishna
I'm excited to know my mistakes!

Chandra Wirawan's picture

Simply dramatic : smile over a should be broken ground. This is ironical pictures, like other advertiser use as language method of visual. Why cloud ? isnt it to make high contrast in photos ?

Chandra Wirawan
Activity Score 27
Purwacaraka Music Studio
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