Heart of Commerce, Security

April 2007
 Heart of Commerce, Security



MasterCard is taken for granted. People just expect this little piece of plastic that lives in your wallet to work anywhere in the world 365 days a year, and rightly so. But it’s so much more than just a credit card.

The task was to communicate to business leaders, financial institutions and merchants around the world the way in which MasterCard Worldwide operates, and how their unique three-tiered business model strategically drives real value for all of MasterCard’s partners, putting it at The Heart of Commerce.

Advertising Agency: McCann Erickson, New York, USA
Chief Creative Officer: Joyce King Thomas
SVP, Creative Director / Copywriter: Robert Frost
VP, Creative Director / Art Director / Illustrator: Michele Raso
Print Producer: Jacqueline Messina
EVP, Worldwide Account Director: Richard O'Leary
Log in or register to post comments's picture

i love the graphic.
visualy very nice.

Activity Score 1021
Advertising Pawn's picture

Agreed. The ad is kinda boring (but what would you expect from a corporate branding piece) but the art does a lot to compensate that.

Advertising Pawn
Activity Score 419
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