Heart of Commerce, Product innovation

April 2007



MasterCard is taken for granted. People just expect this little piece of plastic that lives in your wallet to work anywhere in the world 365 days a year, and rightly so. But it’s so much more than just a credit card.

The task was to communicate to business leaders, financial institutions and merchants around the world the way in which MasterCard Worldwide operates, and how their unique three-tiered business model strategically drives real value for all of MasterCard’s partners, putting it at The Heart of Commerce.

Advertising Agency: McCann Erickson, New York, USA
Chief Creative Officer: Joyce King Thomas
SVP, Creative Director / Copywriter: Robert Frost
VP, Creative Director / Art Director / Illustrator: Michele Raso
Print Producer: Jacqueline Messina
EVP, Worldwide Account Director: Richard O'Leary

Comments (3)

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Activity Score 1021

very nice visual.

Shut Theory's picture
Shut Theory
Activity Score 515


kandi's picture
Activity Score 204

Hey Ivan, do you think we should have an art direction section? Coz i'm not so sure the idea is great in these Mastercard prints but the art direction/design is pretty good.