Health Clubs Small Spaces

February 2007
 Health Clubs Small Spaces


In the classifieds of UK newspapers there is a section for Health Clubs. However, instead of containing health clubs, it’s always full of ads for nudge nudge wink wink ‘Massage Parlours’. To make fun of this BJL placed ads in this section, telling people that if they were looking for a real Health Club, they should try Metro Gym.

Advertising Agency: BJL, Manchester, UK
Creative Directors: Gary Fawcett, Lisa Nichols
Art Director: Richard Pearson
Copywriter: Harinder Bajwa
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ivan's picture

Btw, there was a similar campaign that was shortlisted in Cannes last year if I remember correctly:

Creative Director at Ads of the World
Chris's picture

that one is alot better!

Activity Score 1935
Art Director
Rog's picture

F'nar F'naaar! ;D

Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

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