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Campaign
Agency Network: 
Published/Aired: 
January 2010

Description

Print advertisement created by RLR, United States for Heal the Bay, within the category: Public Interest, NGO.

Caption

Watch your waste
Want a healthy planet? Stop feeding it junk. Recycle.

Advertising Agency: RLR Advertising, Pasadena, California, USA
Creative Director: Hans Castro Gallo
Art Director: Hans Castro Gallo
Copywriter: Toby Muller
Illustrator: Salamagica
Additional credits: Nikki Robischon, Albaro Ibarra, Jane Peñaflor
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Highest Rated

efficientmedia's picture

Like it...

efficientmedia
Activity Score 9
Graphic Designer at Grupo EIG Multimedia
CuriousPencil's picture

This was the first I saw and hoped the other two would be as strong. Obviously the campaign leader, meticulously thought out, nice careful art direction and first-class copy. Easy 10 from me.

CuriousPencil
Activity Score 4225
Copywriter
luispiter's picture

interesting

luispiter
Activity Score 2756
comunication
picopalqlea's picture

a LOT better!

picopalqlea
Activity Score 999
efficientmedia's picture

Like it...

efficientmedia
Activity Score 9
Graphic Designer at Grupo EIG Multimedia
adbot's picture

The art is wonderfully designed, but I have a question for everyone: Is this picture so visually interesting and stylistically "beautiful" that it distracts from the revulsion we should feel from so much waste?
Thoughts?

adbot
Activity Score 42
CuriousPencil's picture

I think that it's so well visually-layered that it invites study yes, but not as a piece of art, which is what I take from your observation to be the question. You can go for a walk with your eyes through the landscape of the image, and in doing so, take a trip through a proper trash heap, a smelly city junksplash. And I think *that* journey is the stretched moment where the viewer gets the full 'eurgh' feeling. To me, this doesn't beautify trash, it just collects the ugly in an interesting frame where we can take time to be disgusted in detail.

CuriousPencil
Activity Score 4225
Copywriter
Janae's picture

its my favourite of this campaign. good job.

Janae
Activity Score 385
Adaddicted's picture

Finally some interesting prints from US

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

adbot's picture

Curious Pencil: Well put, thanks.

adbot
Activity Score 42
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