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Tecch

Campaign
Agency Network: 
Published/Aired: 
January 2010

Description

Print advertisement created by RLR, United States for Heal the Bay, within the category: Public Interest, NGO.

Caption

Tecch!
Don't let perfectly good toxins go to waste.

Advertising Agency: RLR Advertising, Pasadena, California, USA
Creative Director: Hans Castro Gallo
Art Director: Hans Castro Gallo
Copywriter: Toby Muller
Illustrator: Salamagica
Additional credits: Nikki Robischon, Albaro Ibarra, Jane Peñaflor
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Highest Rated

Ron Burgundy's picture

another great retouch by Salamagica, dude is on fire or something

Ron Burgundy
Activity Score 1630
Art Director at Southern California
CuriousPencil's picture

Better, and visually strong. Though I don't get the 'tecch!' reference (anyone, please?) And maybe the exclamation mark, if you're insisting on it, would've served better at the end of the payoff, where it would really underscore the tsk-ing parental tone of voice.

CuriousPencil
Activity Score 4225
Copywriter
Ron Burgundy's picture

another great retouch by Salamagica, dude is on fire or something

Ron Burgundy
Activity Score 1630
Art Director at Southern California
picopalqlea's picture

for salamanca's level, i think is very poor. he can do soooo much better. looks like is made on a rush with bad timing, budget and from an intern.

picopalqlea
Activity Score 999
Ron Burgundy's picture

i agree its lil' washed out and the shadows are a smidge off, but his name has been on something new almost every other day here.

Ron Burgundy
Activity Score 1630
Art Director at Southern California
luispiter's picture

good art direction

luispiter
Activity Score 2756
comunication
the_lizard_king's picture

Love the art work of all the ads but the concept and copy are extremely lame!!!

the_lizard_king
Activity Score 1257
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

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