Agency Network: 
January 2010

Print advertisment created by RLR, United States for Heal the Bay, within the category: Public Interest, NGO.

Before our "loftovers" consume us.

Advertising Agency: RLR Advertising, Pasadena, California, USA
Creative Director: Hans Castro Gallo
Art Director: Hans Castro Gallo
Copywriter: Toby Muller
Illustrator: Salamagica
Additional credits: Nikki Robischon, Albaro Ibarra, Jane Peñaflor

Comments (12)

Log in or register to post comments
CuriousPencil's picture
Activity Score 4225

Weakest of the series. This is almost as lame as the 'tank dance' series. Our leftovers are NOT going to consume us, and that kind of weak copy destroys what was gearing up to be a great series. Shame.

javier bizarro's picture
javier bizarro
Activity Score 276

this idea its done, next

Glut's picture
Activity Score 3935

Art direction of the campaign is great, perhaps it all had to be more linked to the world´s health.

luispiter's picture
Activity Score 2756

jajja the best...

jackblack's picture
Activity Score 2357

Fail whale.

kleenex's picture
Activity Score 51022

Great art work.

picopalqlea's picture
Activity Score 999

bad photoshop art, I think this one of worst pieces from salamagica... i cant believe this was approve from salamnca's quality check, disappointing.
bad blendings, horrible feather masks, different resolutions on the images used, poor sense of depth field... to bad.

everartz's picture
Activity Score 7613

it seems that you are working in the same agency and had a better idea and got rejected so now you want a little revenge :D

| everartz |

picopalqlea's picture
Activity Score 999

nothing like that bud, I'm a huge fan and friend of Salamanca's and his work and I can only hope to be as good as him one day, I'm working on it every day studding, looking, doing research and on and on. But i'm good enough to see when something is not done right. Specially when it;s about photoshop work. thats all. nothing to do with the agency or the idea.

CuriousPencil's picture
Activity Score 4225

This is why I love AOTW: peers. I'm sure Salamanca appreciates feedback like this, and anyway there's nothing wrong with a bit of professional envy, helps keeps people sharp.

Lazarus's picture
Activity Score 1536

Not new. But good effort.

the_lizard_king's picture
Activity Score 1257

Not new... Next!!!

And then GOD said...
Let there be creativity!!!