Advertisement
Log in or register to post comments
tamer samy's picture

Wow

tamer samy
Activity Score 681
Photographer at LEAP STUDIOS |

TAMER SAMY
www.leapstudios.net

bhavin1970's picture
bhavin1970
Activity Score 7
Art Director
ivan's picture

Love this one too. :)

ivan
Creative Director at Ads of the World
bhavin1970's picture

I created my version of ads in 2003. I was in Bahrain with Saatchi.

bhavin1970
Activity Score 7
Art Director
_inkpact's picture

much better, bhavin.
goes further...

_inkpact
Activity Score 84
Art Director
Ney Frances's picture

wowuch! boooring

Ney Frances
Activity Score 660
Copywriter |

is there life before death?

Joe76's picture

economist = headache ? :p

Joe76
Activity Score 762
Art Director
addyhoch10's picture

the colours are just right, it sort of implies that panadol is the opposite of headaches (as the inverted the packaging colours). and red is probably the best way to symbolise headaches. plus it has this red cross look.
i really like it, i think the pill could even be a little bit smaller.

addyhoch10
Activity Score 2592
Art Director
Desi's picture

no guys, it is a foolproof ad. u have headache, have panadol. only people in advertising could connect this with economist, though even hong kong bank uses red, so maybe this is finance = headache.

Desi
Activity Score 1042
kre8's picture

er, this has nothing to do with economist.
is it amateur hour today?

kre8
Activity Score 989
Copywriter
kre8's picture

i meant the ad, not desi.

kre8
Activity Score 989
Copywriter
Desi's picture

BTW, i am just being sarcstic...

Desi
Activity Score 1042
copycomoelcopi's picture

are they trying to say that "headache" ends with panadol?

copycomoelcopi
Activity Score 822
Copywriter
ivan's picture

Yes, I love it.

ivan
Creative Director at Ads of the World
Ney Frances's picture

the idea is strong but maybe if the word headache was bigger so it could start at the left side of the page, the message would be easier to understand, don´t you think! Or maybe if the word HEADACHE had the medicine in the place of the E!

Ney Frances
Activity Score 660
Copywriter |

is there life before death?

ivan's picture

I think in print the pill will be big enough. It is not so clear on the web until you zoom in.

ivan
Creative Director at Ads of the World
Ney Frances's picture

the problem is not the size, is not understand that the pill puts a final dot in the ache! Before you said i did not figure it out!

Ney Frances
Activity Score 660
Copywriter |

is there life before death?

Stigset's picture

headache full stop. (headache.)

Stigset
Activity Score 1454
Art Director
pratz's picture

I have seen a women's sanitary product ad which is similar. Still i think it will get the message across.

pratz
Activity Score 49
Creative Director
Global Cheese's picture

Global Cheese

zzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzhuh?zzzzzzzzzzzzzzzzzzz

Global Cheese
Activity Score 80
Creative Director |

Global Cheese

kalpesh78's picture

the lower patch with the logo was not needed. Clean Panadol with the tablet with fullstop.

kalpesh78
Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

LAZ's picture

i would have liked it better, if the packshot itself was the period.

Just an idea :)

LAZ
Activity Score 288
Art Director
LAZ's picture

ok ok. in "orginal size" i saw the pill... disregard my last post ;)

LAZ
Activity Score 288
Art Director
rainman's picture

I thought Economist right away but I'm not sure that was the intention.

Wonderbra did a great parody of the Economist ads.

rainman
Activity Score 267
Art Director
sold's picture
sold
Activity Score 3305
Copywriter
Mo's picture

quite a nice idea.

Mo
Activity Score 648
Art Director
justpassingby's picture

do you think it would have been better if you had the whole page written: HEADACHE, HEADACHE, HEADACHE, HEADACHE, HEADACHE, HEADACHE, HEADACHE, HEADACHE, HEADACHE, HEADACHE.

A comma between each and then the fullstop at the bottom end?

justpassingby
Activity Score 1368
Other
slim's picture

Love it. Could you do without the packshot, seeing as the tablet already has 'panadol' written on it?

slim
Activity Score 1047
Copywriter
Rog's picture

Agreed, Slimbo

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

JPWrites's picture

Like this, it's supposed to offend your senses like a headache: big splash of red, brash typeface - and the panadol is full stop for headaches (or full point if you're American). Okay it's pretty simple, but for that it stands out.

JPWrites
Activity Score 238
Copywriter
Rog's picture

I thought it was for picky art directors and/or typographers...
"...that extra bold full stop is driving me insane!"

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

thelastword's picture

Excuse me gentleman,

This was done long back in India. Perhaps two years back. For a brand called Saridon. I'm afraid if technology has given way to lots of copycats.

thelastword
Activity Score 14
Creative Director
ruchika's picture

Very Very Very Nice and Very Very Very Very Nice!

ruchika
Activity Score 28
Art Director
mrtalented's picture

if imprint on the tablet says Panadol, then the pack is not needed. and this ad will be much more simple.

mrtalented
Activity Score 2171
Creative Director
gabsterhamster's picture

full stops have been overused, don't u think?

gabsterhamster
Activity Score 8
Art Director
Doberman's picture

I don´t know about other regions, but, in Brazil, exists an expression that says exactly this.
Simple and real.

Doberman
Activity Score 48
Copywriter |

Doberman.

MindDrift's picture

Very Creative.
Yet I'm trying to guess what the Photographer "Ali Al Riffai" had to do with it? I can't see photography.

MindDrift
Activity Score 1170
Graphic Designer
justpassingby's picture

probably the pack shot and the pill

justpassingby
Activity Score 1368
Other
inkfromthepen's picture

will wnders never cease? this campaign is a rip off of not one but TWO other campaigns - the othe being Aspirin created by BBDO Mexico - http://www.advertolog.com/paedia/prints/2001/12/16/34359/show/

also this same creative copied an ad created by a agency in Chennai for an optician company and submitted it as an original from the agency. very clever and i bet he got a nice fat raise from it to.

disgusting!

inkfromthepen
Activity Score 145
Copywriter
Wordnerd's picture

Wouldn't "headach." work better?

Wordnerd
Activity Score 6692
Copywriter
rags's picture

AWSOME

rags
Activity Score 11
ideas@work
eldeadevis's picture

Good and simple, but won´t get too far.

eldeadevis
Activity Score 306
Draftfcb México
The JACK's picture

something like copy of PAIN. (Aspirin) ad.

The JACK
Activity Score 438
Marketing Manager
Featured Content

Latest Collections

Advertisement