Agency Network: 
April 2010

Print advertisment created by Saatchi & Saatchi, Puerto Rico for Head & Shoulders, within the category: Health.

Advertising Agency: Badillo Nazca Saatchi & Saatchi, Puerto Rico
Creative Director: Juan Carlos Rodríguez
Associate Creative Director: José Vallecillo
Art Directors: Cristina Burckhart, Alfredo Ledesma
Copywriter: Madeline Hidalgo
Retouch: Ian Carlos Reyes, Carlos Nieves

Comments (14)

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kergu's picture
Activity Score 6795

jmmm... ok pueden pensar que el copy está de mas... pero uno bueno nunca está de mas..

tortis24's picture
Activity Score 160

yo la entiendo sin copy, pero creo que no le vendría mal uno

romit's picture
Activity Score 17

El problema aca es que la caspa parece sudor. Incluso si el producto nos hace ver que es caspa, toma un poco de tiempo notarlo.

Alusta's picture
Activity Score 52

Not sure how no one realised that it just looks like sweat.
Unless of course that's the idea. Then it's just bad.

Adaddicted's picture
Activity Score 3435

english please...
and NO to this one


Wordnerd's picture
Activity Score 6692

lame. the visual isn't strange so people won't get a spyglass to realize it's not sweat. and even if they do it's lame

perromalo's picture
Activity Score 429

I think the boxing one is easier to understand. Still like it.

Dzsoi's picture
Activity Score 8532

Totally agree, the boxer / box glove could mean the shampoo there, hence 'fight dandruff', but football is not about aiming heads with the ball. Fail here, other is good.

atb2005's picture
Activity Score 13557

It's true that you don't aim footballs at heads (though it's not completely impossible to get hit in the head with a ball). This, however, is about the impact, not about the manner in which it is administered. So it's not a total fail.

guru84's picture
Activity Score 91

thought is nice..
but not convincing..

pwucel's picture
Activity Score 158

Take one kilometer before you reach... correct? It can be sweat, it can be special effect but never be a dandruff... someone who is sweating in any event there is no dandruff fall in this way. It will stick to the scalp. Thanks

For execution its fine.

Guest's picture

Si....definitivamente no le vendría nada mal un poco de Copy, algo que fuera sumamente creativo y explicara que no es sudor, que es Caspa.

fersvax's picture
Activity Score 1239

No creés que el producto hace esa labor?


Guest's picture

El copy lo tiene el producto dejen la mamadera ya. En el mercado donde se produjo el arte todos saben que hace.