Worried Dad

Agency Network: 
March 2013

Print advertisment created by Ogilvy, India for HCG, within the category: Public Interest, NGO.

Cigarette smoke inflames children's air pathways and leads to asthma attacks. Put out the fire.

Advertising Agency: Ogilvy, India
National Creative Directors: Rajiv Rao, Abhijit Avasthi
Executive Creative Director: Joono Simon
Creative Director: Shamik Sen Gupta
Art Director: Vinci Raj
Copywriters: Devanand, Sraman Majumdar
Photography: Koppula Photography
Retoucher: Irfan- Studio6
Account management: Simi, Ramanan
Production: Vinayan
Other credits: Nidhin, Ayelin, Sanjeev, Jerry, Neha, Leo, Raghu

Comments (15)

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Highest Rated

Lucadvs's picture
Activity Score 4
venu.vgk's picture
Activity Score 11

To the point well executed, superb retouching, all three creatives are nice.


mercedes's picture
Activity Score 181

Pls stop posting positive comments about your own work.

This concept is DONE TO DEATH.

Pls don't spoil Rajiv Rao's name.

pradeep01's picture
Activity Score 26

Mr Mercedes, Its already been judged as the best print of the week by Kirsten Rutherford and Lisa Jelliffe, senior creatives at Wieden + Kennedy London.
Check out

mercedes's picture
Activity Score 181

Mind you, just because someone selected it doesn't make it genuine or original. You know that it's copied. I can even take some of your agency's cannes winning ads that are copycats. And even your own agency guy have done the same idea earlier for different brands. Do you want me post the links, Mr Pradeep01?

SoCH_TO's picture
Activity Score 967

Ogilvy, India ??????????????

Live with Passion

gollum77's picture
Activity Score 23

Every good idea will appear to be a copy of something. Its good that both brickbats and bouquets come together.

ivan's picture

Thank you! I think you made your point! :)

morse's picture
Activity Score 18024

It's not new apparently, but still good!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

bakamono's picture
Activity Score 1002

At first I was like "cool"

And then I was like "Oh"

Finally I was like "mehhh"

because therefore it is

kleenex's picture
Activity Score 51044

I like the idea.

Lucadvs's picture
Activity Score 4
gollum77's picture
Activity Score 23

Hi I think this was released post the existing one on which you have commented.