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Thinking Mom

Campaign
Agency Network: 
Published/Aired: 
March 2013

Description

Print advertisement created by Ogilvy, India for HCG, within the category: Public Interest, NGO.

Caption

Pregnant smokers give birth to children who are susceptible to lung diseases. Put out the fire.

Advertising Agency: Ogilvy, India
National Creative Directors: Rajiv Rao, Abhijit Avasthi
Executive Creative Director: Joono Simon
Creative Director: Shamik Sen Gupta
Art Director: Vinci Raj
Copywriters: Devanand, Sraman Majumdar
Photography: Koppula Photography
Retoucher: Irfan- Studio6
Account management: Simi, Ramanan
Production: Vinayan
Other credits: Nidhin, Ayelin, Sanjeev, Jerry, Neha, Leo, Raghu
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Highest Rated

kcd0226's picture

I agree with morse.

kcd0226
Activity Score 91
Art Director
venu.vgk's picture

To the point well executed, superb retouching, all three creatives are nice.

venu.vgk
Activity Score 11
Graphic Designer |

Venu

mercedes's picture

DONE TO DEATH IDEA.

Guys, pls stop boasting of your own work.

Also stop doing 'copy cat' works. Pls don't spoil Rajiv Rao's name.

mercedes
Activity Score 181
pradeep01's picture

Mr Mercedes, Its already been judged as the best print of the week by Kirsten Rutherford and Lisa Jelliffe, senior creatives at Wieden + Kennedy London.
Check out bestadsontv.com

pradeep01
Activity Score 26
Klara K.'s picture

Wel, it definitely makes me feel nauseated.

Klara K.
Activity Score 3343
Charles University in Prague
mercedes's picture

Mind you, just because someone selected it doesn't make it genuine or original. You know that it's copied. I can even take some of your agency's cannes winning ads that are copycats. And even your own agency guy have done the same idea earlier for different brands. Do you want me post the links, Mr Pradeep01?

mercedes
Activity Score 181
hmaffia's picture

Powerful ad!

hmaffia
Activity Score 746
Copywriter at Universidade de Brasila |

http://heliomaffia.com.br

gollum77's picture

Mercedes whats the point you are trying to make? If what you say is copy then all of the ads made after the first one in each genre would appear a copy. I stand to not see a point. There are no ideas which cannot not resemble something that already exists....

gollum77
Activity Score 23
morse's picture

There is nothing new under our sun.

morse
Activity Score 18087
Art Director |

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CommandZ's picture

I love advertising too Morse and I hear what you're saying but, I could never get out of bed in the morning if I truly felt that everything had already been done.

CommandZ
Activity Score 2509
Creative Director
morse's picture

What I mean is that everything has been done, but you can still do it in a different way to deliver a good message.

morse
Activity Score 18087
Art Director |

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CommandZ's picture

.-- . .-.. .-.. / .--. ..- - / ... .. .-. .-.-.-

CommandZ
Activity Score 2509
Creative Director
kcd0226's picture

I agree with morse.

kcd0226
Activity Score 91
Art Director
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