Advertisement

Will people

Campaign
Agency Network: 
Published/Aired: 
April 2008

Description

Print advertisement created by BBDO, Brazil for Havaianas, within the category: Fashion.

Caption

Will people look down when you talk? Probably if you wear Havaianas. Definitely if you don’t brush your teeth.

Advertising Agency: Almap BBDO, São Paulo, Brazil
Creative Director: Marcello Serpa
Art Director: Bruno Prosperi
Copywriter: Renato Simões
Illustrator: Marcos Sachs
Photographer: Hugo Treo, Fernando Nalon
Log in or register to post comments
Zemane's picture

Havaiana print campaign is, along with Frame campaign for Time magazine and Reality/Perception for Rolling Stone magazine, one of the greatest ever.

Zemane
Activity Score 284
Copywriter |

"Talent is luck. The important thing in life is courage."

Jet Propulsion Lab's picture

Puhleeeeeeze!!

I know you're desperately wanting to pat your countrymen on the back, but praising and hallucinating are two completely different things.

BTW, I know a good doctor if you need to have your head examined...

Jet Propulsion Lab
Activity Score 10679
Copywriter
Zemane's picture

1. Red Posters for The Economist
2. Frames for Time
3. Havaianas
4. Perception/ Reality for Rolling Stone.

Zemane
Activity Score 284
Copywriter |

"Talent is luck. The important thing in life is courage."

consolidated.db's picture

Seriously, you should take him up on the Doctor offer.

consolidated.db
Activity Score 545
Copywriter at Ad Land
capobvious's picture

did the illustrator pay the jasper johns estate for this?

http://www.mccullagh.org/photo/1ds-14/jasper-johns-1961-map-united-states

capobvious
Activity Score 68
gsotoe's picture

Amazing campaign, lovely ART direction.

gsotoe
Activity Score 33
Wunderman - Colombia.
capobvious's picture

to me the art direction is a direct ripoff. the earlier work was better.

capobvious
Activity Score 68
Olafski001's picture

havaianas has set a new style
this is, again, great stuff.

Olafski001
Activity Score 1193
Copywriter |
Guest commenter's picture

A new style , really? You don't go to Museums a lot do you ?

Guest commenter
Olafski001's picture

no i don't
but at least i have a name

Olafski001
Activity Score 1193
Copywriter |
fedex's picture

Shouldnt this be:

Will people look down when you talk? Probably if you don’t brush your teeth. Definitely if you wear Havaianas.

fedex
FlyingTorpedo's picture

nope, I think that's the whole Concept

FlyingTorpedo
Activity Score 54
Alma DDB / Miami Ad School |

the Flying torpedo

skeMaMen's picture

desagree! this concept is better: Will people look down when you talk? Probably if you don’t brush your teeth. Definitely if you wear Havaianas.

Their concept is ok, but the sentense with teeth, hmm... maybe that's too much...

>>> Design with no knowledge about printing, it's not design!

skeMaMen
Activity Score 428
Graphic & Prepress designer |

>>> Designed to be signed...

robottttrockkkk's picture

me gusta la redaccion de las cinco piezas.

[ http://eltubedeyou.blogspot.com ]

robottttrockkkk
Activity Score 814
Copywriter at Quorum / Nazca Saatchi & Saatchi
StrikeMe's picture
StrikeMe
Activity Score 23
Mackenzie
capobvious's picture

that's what i said. how is this original? sure the f ain't.

capobvious
Activity Score 68
vidya.shankaran's picture

Visual overload!

vidya.shankaran
Activity Score 724
AD1014's picture

jasper JONES? you lose a little credibility with that one StrikeMe.
p.s. - ads not so good

AD1014
Activity Score 307
Graphic Designer at nyc
Calibarak's picture

Hmm

Calibarak
Activity Score 302
ilovegreatads's picture

close but no havana

ilovegreatads
Activity Score 312
Creative Director
Jimmie's picture

Does it mean Havaianas are a piece of art? Mmm... Maybe it's too pretentious, but it's fun.

Jimmie
Activity Score 127

"Why go on living when we can bury you for $49.50?" (Once Upon A Time In America)

Guest commenter's picture

The coppy would be better, if not have "...Definitely if you don’t brush your teeth"
It's so stupid

Guest commenter
Guest commenter's picture

The copy would be better, if not have "...Definitely if you don’t brush your teeth"
It's so stupid

Guest commenter
andré ™'s picture

I think the art dosen't go with the copy, don't take me wrong I love both of them but they sould work more together.

Copy: 10
Art: 9.75
Ad(copy and art): 8.75

As a Campaign: 9.00

andré ™
Activity Score 144
Creative Director at Art Director |

and... andre navas | design

NatalieM's picture

I agree with most on this one. The art is great. The copy doesn't match the message, though.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

Ratters77's picture

Jimmie's gottit. Hawaianas are a work of art!

Ratters77
Activity Score 26
Centoeseis
Jimmie's picture

Finally somebody's noticed it. Thanks.

Jimmie
Activity Score 127

"Why go on living when we can bury you for $49.50?" (Once Upon A Time In America)

blueturtles's picture

awesome art direction, as usual. copy is ok. could be better.

blueturtles
Activity Score 239
Art Director at BBDO
Tapper's picture

They're not a work of art, they're flip-flops, its ok. move on.

Strip. Strip. Strip.

Tapper
Activity Score 490
Copywriter
Guest's picture

fucking havaianas! that's good stuff!

Guest
Featured Content

Latest Collections

Advertisement