Advertisement

Golden bird

Campaign
Agency Network: 
Published/Aired: 
October 2009

Description

Print advertisement created by BBDO, Brazil for Havaianas, within the category: Fashion.

Caption

In NYC they say it's the latest fashion in Paris.
In Paris they say it's the latest fashion in NYC.

Advertising Agency: AlmapBBDO, São Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Director: Marcus Sulzbacher
Copywriters: Gustavo Sarkis, Andre Kassu
Art Director: Marcos Kotlhar
Photographer: Daishi Pais
Illustrators: Marcos Kotlhar
Log in or register to post comments
zaina's picture

i think the design is good as a craft but the concept of the design is week. it has no strong meaning to effect the audience

zaina
Activity Score 85
Graphic Designer at designing agency
mikeelrapido's picture

Why concept is bad? It's 100% from Havai..

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

zaina's picture

by that i mean sure i agree that the design is beautiful art, attractive and eye caching but what make it unique. i've seen something similar before, there is nothing new , although i agree it is very beautiful art

zaina
Activity Score 85
Graphic Designer at designing agency
ibeg2differ's picture

The beautiful lines and the design compensate for the lack of a real concept.

ibeg2differ
Activity Score 420
Guest's picture

very similar to one of habitat lighting~~

Guest
LeeMoh's picture

This is better copy.

LeeMoh
Activity Score 424
premc's picture

Havaianas ads are always rocking !!

8.5/10

premc
Activity Score 917
Graphic Designer at Web Designer/Graphic Designer |

radical

opposite of u's picture

well, u won't beat Your NY comrades, that's for sure....

opposite of u
Activity Score 301
copywriter
silvi's picture

In this case, the pieces doesn´t need a copy at all. Image sells.

silvi
Activity Score 4172
Copywriter
JK35's picture

Another Art Director jacking off. I like it though, I admit I am a design whore.
Way to spooge one past the client.

JK35
Activity Score 86
Featured Content

Latest Collections

Advertisement