Advertisement

Crank

Campaign
Agency Network: 
Published/Aired: 
June 2010

Description

Print advertisement created by BBDO, Brazil for Havaianas, within the category: Fashion.

Caption

When it come to colors, less is not more. It's just boring.
Havaianas. A Brazilian original since 1962.

Advertising Agency: AlmapBBDO, São Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches
Art Directors: Marcello Serpa, Luiz Sanches, Julio Andery
Copywriter: Sophie Schoenburg
Advertiser's Supervisor: Carla Schmitzberger
Planners: Cintia Gonçalves, Sabrina Guzzon, Amanda Thomaz
Typographer: Jose Roberto Bezerra
Log in or register to post comments

Highest Rated

Guest's picture

awesome

Guest
paumarques's picture

genial! com sempre.

paumarques
Activity Score 1312
Copywriter |

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

R3D1N's picture

excelente

R3D1N
Activity Score 35
Copywriter at TBWA ECUADOR
bracco's picture

boooooring

bracco
Activity Score 34
Creative Director
rajesh_keyaar's picture

nice

rajesh_keyaar
Activity Score 236
talkingisfree's picture

I'm soooooooo tired of Havaianas. I'm just starting to hate these different executions of the same no idea thing...

talkingisfree
Activity Score 2712
Art Director
Dzsoi's picture

Count me in. Same ads since 1962. When it comes to ads, less is more.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
jponino's picture

pretty good execution

jponino
Activity Score 601
Copywriter at ISCOM, copywriter and art director
Aphex's picture

Extraño a Eugenio Mohallem y sus textos ingeniosos para Havaianas:
Imagen: un par de pies de mujer; otro, de hombre. Ambos con las sandalias.
Copy: "Es difícil estar bien vestido cuando estás prácticamente desnudo". Simple, genial, diferente. Lo de ahora con Havaianas es tan aburrido como imaginar que te sirven huevo frito todos los días.

Aphex
Activity Score 264
Copywriter |

"Si eres buen copy, presiona alt + F4"

deep_tracy's picture

wow. visual puns can be cool again.

deep_tracy
Activity Score 588
Copywriter
Guest's picture

awesome

Guest
Featured Content

Latest Collections

Advertisement