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Banana

Campaign
Agency Network: 
Published/Aired: 
June 2010

Description

Print advertisement created by BBDO, Brazil for Havaianas, within the category: Fashion.

Caption

If you love something. Set it free.
Havaianas. A Brazilian original since 1962.

Advertising Agency: AlmapBBDO, São Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches
Art Directors: Marcello Serpa, Luiz Sanches, Julio Andery
Copywriter: Sophie Schoenburg
Advertiser's Supervisor: Carla Schmitzberger
Planners: Cintia Gonçalves, Sabrina Guzzon, Amanda Thomaz
Typographer: Jose Roberto Bezerra
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JLL's picture

Looks like a dildo... :-))

JLL
Activity Score 390
Director of Creation - Copywriter
Jupiter's picture

u have one that looks like that eh? bwahaha!

nice art though:-)

Jupiter
Activity Score 547
Artifarty |

commenting just to gather more pencils:-)

paumarques's picture

aquest és el més "fluixet"

paumarques
Activity Score 1312
Copywriter |

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

jponino's picture

hahahahha for JLL's comment !
and honestly, this is a fucking good idea with that tagline and if we replace the shoe by a dildo !

jponino
Activity Score 601
Copywriter at ISCOM, copywriter and art director
Dharmesh aka danny's picture

Seriously funny ad.

Dharmesh aka danny
Activity Score 334
Copywriter at Post graduation diploma in advertising and public relation. Specialization in copy writing. |

Dharmesh Padia

Guest's picture

So, you set your . . bananas free? Please pass around the drugs.

Guest
dollypoppin's picture

LOL.

dollypoppin
Activity Score 1423
Copywriter at Conceptboard Advertising |

---------
"Nihil sub sole novum"

Kamikaze777's picture

hehe nothing special but I like the art

Kamikaze777
Activity Score 119
My deskop
jackmancer2017's picture

Art can become idea as well ;-) And I think it does.

jackmancer2017
digital_br's picture

the problem here is for people out side Brazil this ad won´t make the sense that should be, here in Brazil this ad works really fine.

digital_br
Activity Score 23
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